© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - European Real Estate: Interest in Secondary Assets and Recovering Markets Still Rising
Posted 19th January 2015

European Real Estate: Interest in Secondary Assets and Recovering Markets Still Rising

New report finds that, in spite of economic uncertainties in Europe, property remains fertile ground for investors

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

European Real Estate: Interest in Secondary Assets and Recovering Markets Still Rising
Image

European Real Estate: Interest in Secondary Assets and Recovering Markets Still Rising

New report finds that, in spite of economic uncertainties in Europe, property remains fertile ground for investors

Competition for prime assets in Europe’s major real estate markets is leading property investors to continue their move into secondary assets and recovering markets, according to Emerging Trends in Real Estate Europe 2015, a forecast published jointly by the Urban Land Institute (ULI) and PwC. The report highlights a surge in popularity for real estate investment opportunities in a number of cities that were hit particularly hard during the last market downturn, with dramatic rises in this year’s city rankings for Madrid (up 16 positions), Athens (up 23 positions), Birmingham (up 14 positions), Amsterdam (up 17 positions) and Lisbon (up 17 positions).

The report finds that in spite of economic uncertainties in Europe, property remains fertile ground for investors. 70% of investors expect more equity and debt will flow into their markets this year in a quest for the best real estate. The biggest problem investors are anticipating is a shortage of assets, ahead of the challenges of regulation or the cost of finance. A large majority of investors (82%) believe the availability of suitable assets will have a moderate or significant impact on their business this year.

As a result, real estate investors – armed with capital from sovereign wealth funds and pension funds from Asia and North America – are moving into less competitive environments, looking at secondary cities, secondary assets and development opportunities. Berlin, for example, has replaced Munich as Europe’s top market for investment, as it is viewed as less costly than other major German cities.

Lisette Van Doorn, chief executive of the ULI Europe, said: “As confidence has returned to global real estate markets over recent years, there has been a progressive movement up the risk curve. Investors have found prime assets expensive and hard to source, and have in turn looked to find new opportunities in recovering secondary cities, secondary assets and development opportunities, as well as new or alternative real estate classes. The trend has been prevalent in the U.S. for a few years and was first highlighted in last year’s Emerging Trends Europe report when investors were looking at Ireland and Spain. However, this year’s report sees this sentiment gather pace with Athens, Amsterdam, Birmingham and Lisbon all being cited as potential hot spots of interest.”

Simon Hardwick, real estate partner at PwC Legal and one of the authors of the report, said: “Real estate investors will face a tricky balancing act in 2015. The market is awash with capital surging into Europe from around the world. On the face of it, this is a nice problem to have, but we expect to see prices continuing to rise due to a shortage of assets. And despite an uncertain economic climate across Europe, investors will have to look beyond the major markets to secondary cities and assets they may not have considered before. This presents both an opportunity and a challenge.

“The wave of capital rich investors entering European real estate markets is savvy and sophisticated. Their need to preserve and create new wealth will, for some, see a move away from core markets where many feel there is little value to be gained and into assets, developments and cities that give them the opportunity to achieve better returns. There is a focus on the big social and demographic trends that are shaping our world and changing the way we live. Smart investments will be the types of property that benefit from population growth, urbanisation, an ageing society and technological innovation. Nonetheless, we expect this next part of the cycle to be balanced by increasing concern about the resulting risks.”

An interesting consequence of the balancing act is that the appetite for residential investment is growing, stimulated by a housing shortage in London and some other markets. The interest in the private rented sector is particularly marked in the UK and Germany. Other sectors that look attractive to investors are logistics, fuelled by consumers’ increasing digital shopping habits, and healthcare.

Top Investment Markets for 2015

The top five European real estate investment markets in 2015 are predicted to be:

Berlin – The city has moved up the rankings from last year, knocking Munich off the top spot for investment prospects this year. Historically dominated by domestic buyers, Berlin’s investment climate has now changed as international investors pour capital into the city. The city is a hotspot for media and technology and its young population has helped boost the investment appeal of its residential sector.

Dublin – Ranked again in second place, the city has had another strong year in which investors have jostled for opportunities. It has a good story to tell: strong rental growth based on low supply, employment growth and an improving economy. Office rents and values are recovering strongly but still have some way to go before they reach their pre-crisis peak.

Madrid – the Spanish city has shot up the rankings for investment prospects this year and many overseas investors are targeting the city. But whether Spain offers solid, long-term business prospects is hotly debated among opportunistic investors.

Hamburg – The city has slipped by one place this year, but this is mainly due to investors looking to smaller, less established markets rather than any real decline in the city’s fundamentals. International investors are flooding into Hamburg, accounting for half of the 2.4bn euros of deals in the first three quarters of 2014. Its growing population means the residential sector is thriving.

Athens – Athens is the biggest mover on the list this year, zooming 23 places to number 5. In recent Emerging Trends surveys, investors have indicated a willingness to enter other distressed markets such as Spain, Ireland and Italy, but Greece is starting to gain attention. Although Europe’s hardest-hit economy remains fragile, a few trailblazing investors are moving in to take advantage of pre-rebound opportunities.

Categories: Finance, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Regulation within crypto currency markets
Finance
07/02/2018Regulation within crypto currency markets

Regulation within crypto currency markets

Read Full PostRead - Eye Icon
Effective Law Firm Digital Marketing: Comprehensive Guide
Innovation
06/08/2024Effective Law Firm Digital Marketing: Comprehensive Guide

Any law services become competitive with an effective digital marketing strategy. Traditional marketing methods, such as various word-of-mouth referrals and in-person consultations, fall a little short of their own accord when it comes to attracting and retain

Read Full PostRead - Eye Icon
Canadian Company Create Collaborative Culture
Innovation
21/02/2020Canadian Company Create Collaborative Culture

At a time where digitalisation is almost inevitable, companies need to make sure that they partner with a digital consultancy firm that truly knows what they are doing. TechBlocks, Inc. is a software consulting and product engineering company that delivers ent

Read Full PostRead - Eye Icon
Corporate Social Responsibility: 6 Tips for a Sustainable Business
Corporate Social Responsibility
26/01/2023Corporate Social Responsibility: 6 Tips for a Sustainable Business

Corporate social responsibility (CSR) is a business approach involving direct action to improve the environment, society, and economy. It can lead to higher profitability as socially responsible companies tend to attract more customers who are willing to pay a

Read Full PostRead - Eye Icon
Legal Advice and Procedures for Co-Parenting Arrangements
News
29/08/2023Legal Advice and Procedures for Co-Parenting Arrangements

Co-parenting is a concept that has evolved to accommodate the diverse dynamics of modern families. Traditionally, divorced or separated parents establish separate households for their children, with scheduled visitation periods. However, a new approach known a

Read Full PostRead - Eye Icon
Best Classical Music Promotions Company – UK
Finance
01/07/2016Best Classical Music Promotions Company – UK

From Sweden Productions are a London-based production company specialising in production management and promotions of large-scale high profile concerts, festivals and events with a Swedish connection.

Read Full PostRead - Eye Icon
Kodiak’s Acquisition of Zarsky Lumber
M&A
21/05/2015Kodiak’s Acquisition of Zarsky Lumber

Kodiak's Acquisition of Zarsky Lumber

Read Full PostRead - Eye Icon
Knowing Your Audience and Talking to Them Clearly
Strategy
19/10/2020Knowing Your Audience and Talking to Them Clearly

No matter what industry you work in there will be a level of marketing required to be able to reach the right people, and not only reach them but reach them with the right message and the correct language to gain their trust. This means that you are able to bu

Read Full PostRead - Eye Icon
Offering True Customisation in Every Sense of the Word
Leadership
09/01/2020Offering True Customisation in Every Sense of the Word

RAK Ceramics is known for their wide product selection and ability to produce bespoke ranges for both small and large scale projects. Recently, the firm found success in AI’s Global Excellence Awards 2019 where they were selected as the World Leaders in Cera



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow