Business Excellence Awards 2024

inserting the tree into the base and shaping the tree by bending its branches to create the customer’s ideal shape. Next, it is time to write heartfelt messages onto the blank cards provided to share your well wishes and hopes for the future. After writing, customers should attach their cards to the Wishing Tree with the decorated clips. Additionally, there is the option to add gift cards and cash in the two organza pouches provided. Now, the Wishing Tree is fully ready to gift with the USB charging cord able to be easily stored in the base packaging. Symone Bentley, one of many satisfied customers, says, “I ordered a Wishing Tree for a friend’s baby shower, which was absolutely amazing. It was a huge hit with everyone, especially the mum to be. Not everyone knows what to give so the tree was just perfect. Beautiful packaging and presentation, along with quick delivery. Thank you!” The Original Wishing Tree attracts customers who are emotionally intelligent and DEEPLY connected to their loved ones. The team leverage creativity and innovation to create beautiful trees that have a meaningful and lasting impact on people’s lives. The Original Wishing Tree has fostered a supportive culture where employees are encouraged to share ideas and contribute to the company’s operations. During peak times, the business adds to its team, seeking individuals who align with its values of collaboration, quality, and attention to detail. Kata O’Mara shares, “The challenges we face are not specific to our industry but are being felt by the retail sector across the board, rising cost of goods and shipping costs are putting the squeeze on retailers like us, just like it is adding pressure to households who are cutting back on discretionary spending. The economic pressures are being felt by everyone.” Most Unique Holistic Gift 2024 (APAC): The Original Wishing Tree Most recently, The Original Wishing Tree has begun to offer large (6-12ft) Wishing Trees as a fundraising activation for charities and community organisations who are looking for a unique and memorable addition to their fundraising events. In 2024, The Richard Nixon Foundation approached the company to create an 8ft Wishing Tree for its Nixon National Cancer Conference. The charity selected the orange Maple Tree and The Original Wishing Tree team designed 33 styles and colours of Cancer Awareness ribbon cards for attendees to attach to its branches. The event was a massive success with the striking Wishing Tree generating much conversation and engagement from attendees. The team were honoured to contribute to the event and look forward to supporting more organisations and charities in the future. The Original Wishing Tree prides itself on offering an imaginative gifting experience that brings light and joy to the lives of recipients. With its rich history, a Wishing Tree is a symbol of hope and connection to what matters most. From celebrations to sympathies, each specially chosen tree is a thoughtful gift perfectly suited for every occasion. In the spirit of gifting with intention, The Original Wishing Tree creates beautiful gifts designed to celebrate and memorialise life’s important moments. For its meaningful offerings, we have honoured The Original Wishing Tree with this year’s award for Most Unique Holistic Gift 2024 (APAC). Contact: Kate O’Mara Company: The Original Wishing Tree Web Address: