38 Acquisition International - Business Excellence Awards 2022 Feb22341 Best Personal Training & Gym Group - Southern England aving opened its doors in 2016, The Shredquarters quickly hit the ground running in its industry, providing a venue for pursuing a variety of fitness paths in the county of Berkshire. Nominally, the fitness methods it offers are effective and exemplary, with its dedication to providing the latest and greatest equipment allowing its members to benefit by being able to develop an exercise regimen that fits them. Having recently expanded to outside of Berkshire, it hopes that one day, people everywhere can see the results that its members have been achieving, both in the sense of reaching fitness goals and in the sense of developing a community around wellness and exercise. Having built a strong network and reputation over the course of lockdown, its people-first attitude to fitness has propelled it to the fore of its sector. Fundamentally, it has spent the past 18 months promoting and franchising The Shredquarters, opening gyms in Reading, Twyford, Plymouth, Brighton, and Tunbridge Wells as a result of this successful expansion. With each of these facilities boasting outstanding equipment, charismatic and helpful staff, and roomy exercise areas that provide safe and hygienic spaces to train, it predicts that its growth will only trend upwards in the future. After all, it is thanks to this growth that it has been able to plan several new locations. In January of this year, it opened its Fulham, Waltonon-Thames, and Guildford gyms, allowing the multitude of members who have joined it over lockdown to finally come to it in person. Critically, these remote services included a focus on both mental and physical health, fostering a sense of community through quiz nights and scavenger hunts as well as Covid-compliant bootcamps and online classes. With high-end, bespoke, dynamic, and flexible fitness and community activities, its training styles and atmosphere create a friendly and welcoming venue. Critically, in this way, it wishes to buck the trend of gyms being intimidating places. Instead, it has made itself a social as well as physical wellness venue, offering one-to-one classes as well as group sessions, its fresh style of training being highly tailorable depending on the member’s goals. It is aware that many of its competitors also claim to have created their own ‘fit family’, but it wishes to show – instead of tell – this by continually reaching out to its members, ensuring that each of them is taking care of themselves, retaining 75% of its pre-pandemic membership as a result. Lastly, with its efforts in serving local charities and food banks, support of young H The Shredquarters, a gym franchise with a difference, has been incredibly busy over the last couple of years fostering community, social health, and physical health in its members. Although it operates through its brickand-mortar gym venues, over the lockdown it pivoted to online services and outdoor bootcamps to allow it to continue to help its members both survive and thrive the tumult of the pandemic, further securing its place as a linchpin of community all over the UK. people, and cultivation of community health, it looks forward to further adaptation and growth in the future, excited to meet the many new members of today and tomorrow. Company: The Shredquarters Contact: Emma Stewart Website: theshredquarters.co.uk
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