Acquisition International - Business Excellence Awards 2022 37 Contact: Sonya Whittam Company: STORY22 Web Address: www.story22.co.uk ounded by Sonya Whittam and Julie Firth, STORY22 is a fullservice marketing agency that aims to help businesses and non-profits achieve success with cost-effective, story-based marketing that focuses on what’s truly important to the customer. Indeed, the company believes that for too long businesses have been placing themselves at the centre of their marketing – but people, typically, aren’t interested in what organisations have to say – they’re only interested in what is relevant to their own survival and thriving. Henceforth, the company takes an approach based upon evidence. Academic studies show that information presented in story form is 22 times more likely to be remembered than that delivered as facts alone, hence the name STORY22. The company utilises a seven-step framework in order to optimise brand messaging. Consequently, this results in honest marketing that is designed to engage and hold the customer’s attention. Of course, this approach stems from over 50 years of combined experience, which has culminated in an abundance of industry-based knowledge. Moreover, Sonya and Julie are both highly qualified strategic marketers who understand what’s best for the client. This has resulted in STORY22 offering its clients a holistic view of what works – and what doesn’t – in terms of their marketing. From business owners to CEOs, STORY22 has built a diverse clientele. However, they all have one thing in common – their marketing solutions are underperforming. This could be a company that is having trouble explaining what it is that they do, one that is struggling to create its own identity, or the client simply isn’t seeing the growth that they anticipated. STORY22 is equipped to work with clients ranging from solopreneurs to large-scale retail brands, as, due to the nature of its approach, STORY22 possesses solutions that can be employed by any company in order to sell their product. Additionally, the company boasts an impressive track record, with many of its clients returning for extra work. Over the course of two years, the STORY22 team has grown to ten members, with plans in the works to extend further. As a result, the agency seeks to employ those that strive to work hard and have an understanding of client-centricity. In essence, STORY22 does not settle for good enough; it is always innovating as it aims to push the boundaries of possibility. In order to encourage a positive workforce, the company offers a plethora of benefits, cultivating an environment that pushes its employees to work to the best of their ability. A prime example of this is the company’s devotion to a healthy work-life balance – employees are provided with complete flexibility in terms of their working hours and holiday. Over the past year, STORY22 has supplied unlimited yearly leave, and has built an entirely remote workforce. F In two short years STORY22 has exploded from a fledgling company into a serious contender within the marketing industry. Led by Sonya Whittam and Julie Firth, the company benefits from a wealth of experience and, most importantly, a vested interest in effective and sustainable marketing. The agency has already aided hundreds in its mission for better marketing solutions, and it certainly shows no sign of slowing down. Feb22557 Whilst for many the Covid-19 pandemic, for STORY22 it provided the perfect opportunity for the fledgling company to take flight. Registered two weeks prior to the first lockdown, the switch to online working immediately bolstered the company’s workflow. STORY22 comments that whilst prior to the pandemic, ‘a business in the US may previously have preferred a candidate from their own side of the pond, suddenly all geographical limitations had become a moot point of consideration.’ Thereby many of STORY22’s clients come from outside the UK, with a significant portion flocking from the Far east, United States, and across Europe. All in all, it is clear that STORY22’s approach has worked. Not only has the company excelled in such a short amount of time, but it has also garnered multiple glowing testimonials. Scott McKenzie of Scott McKenzie Consultancy states: “Figuring my messaging was daunting but STORY22 made the experience pleasant. What I thought would take months, took days or weeks at worst and work was exactly as specified. My feedback was genuinely welcomed. Everything was solution-based and outcomes-focused with a genuine warmth and care about me and my business. “A year after first working with STORY22, in the midst of a pandemic, I’ve enjoyed my busiest year, with 9 from 9 proposals accepted. LinkedIn engagement is up 8,333%, I signed my first 6-figure contract and have exciting new projects to take my business to the next level which wouldn’t have happened otherwise. I’m truly blown away by what STORY22 do – I can’t shout about them enough.” Best Emerging Marketing Agency 2022 - UK
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