16 Acquisition International - Business Excellence Awards 2022 Feb22388 2022 is set to be a busy year for the salon. It is working on developing its rebranding, with the redesigning of its website, and a soon-tolaunch an e-commerce side to the business. In addition, the upcoming year will see the company focus on increasing its clientele, with plans to bolster the company’s advertising campaigns and the refinement of its beauty treatments. Moving into 2023, the company hopes to see an exponential growth, with the hopes that it will have an extensive waiting list of eager clients. Contact: Camille Dentice Company: Tanned Patootie & Beauty Web Address: www.classictan.co.nz Beauty Salon of the Year - Wellington ooking good and feeling good often go hand-in-hand. Moreover, it’s important to treat yourself every now and then, be it through going on holiday, buying some new clothes, or booking an appointment in a salon. For those that prefer to pamper themselves or want to get the pre-holiday look, Tanned Patootie & Beauty provides a range of alluring options, including tanning, eyelash and brow treatments, and teeth whitening. Indeed, the Wellington, New Zealand, based salon is the epicentre for glamour and luxury. Focused upon skin health, Tanned Patootie & Beauty specialises in UV smart tanning, spray tanning, sunless solutions, and cultivating a natural glow through the use of non-invasive beauty solutions, such as the use of light therapy to increase collagen production, improve acne, and lessen the impact of photoaging. Furthermore, its tanning options are entirely bespoke – all the client has to do is select the tan solution that they prefer. The solutions are then able to be designed with how quickly it needs to develop, how deep a colour the client wants, and skin sensitivity or tattoos in mind. Tanned Patootie & Beauty is a registered member of the New Zealand Cosmetic Teeth Whitening Association, adhere to New Zealand Ministry of Health Solaria guidelines, and are certified with Smart Tan UV Tanning and Beauty Therapy and Makeup Artistry. Simply, the client’s wellbeing must come first. Henceforth, the company promotes a healthy relationship with tanning, offering smart solutions that have been proven to work. This is particularly important as skin cancer is the most common cancer in the nation, and globally it ranks second – coming behind Australia – for the highest rate of melanoma. Of course, navigating this has been an immense challenge. Originally named Classic Tan Solarium, the company’s new owner, Camille Dentice, has undertaken an enormous rebranding project in order to move away from the negative press. On top of this, Dentice wanted to incorporate the beauty aspect into the name which would then be complimented by a 1950s aesthetic, resulting in Tanned Patootie & Beauty. Another key challenge that the business is facing is its current location. Nestled at the back of a hallway, the company lacks clear visibility, which in a popular location like Lambton Quay is a major issue. Dentice is currently searching for ways to rectify this. However, despite lockdowns, being a small business, and location struggles, Tanned Patootie & Beauty is thriving. Dentice has transformed the business into a major player in Wellington’s tanning and beauty scene. Without running any targeted campaigns or having an up-to-date website – an element that Dentice is currently working on – clients that haven’t visited the salon in four or five years have started to walk through the door again. L Tanned Patootie & Beauty is a New Zealand based salon that offers a diverse range of treatments. Indeed, be it UV smart tanning, beauty or teeth whitening, the company aims to serve with a friendly and welcoming attitude. Under its new owner’s guidance, the small business has an enormous future ahead. Camille and Tyler Zoe (Makeup Artist & Beauty Therapist)
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