10 Acquisition International - Issue 9 2022 Jul22064 A True Insight Into Fashion Consumer Trends As the Most Innovative Consumer Behaviour & Shopping Intelligence Platform – 2022, FashWire has an exceptional reputation to maintain. It provides the consumer with the power to provide leading brands with helpful feedback, thereby revolutionising the way fashion labels cater to their audiences. ashWire’s dynamic two-sided marketplace for discovery and shopping is redefining the way its portfolio of fashion designers and brands receive critical information about consumer trends. The platform uses technology to tailor the customer experience and enable the organic discovery of global fashion. It has created an interactive experience that allows the customer to become the influencer, which it accomplishes through its social integration capabilities, such as swiping, liking, and following. Upon joining the platform – be it through the cutting-edge app or website – customers receive access to a curated selection of over 30,000 products from more than 400 fashion brands worldwide. Henceforth, it has been a hit with consumers and institutions alike, receiving dozens of positive reviews and recognition from industry leaders. For example, FashWire boasts a vast collection of awards, including 2022’s Best Fashion Marketplace at the Glossy Fashion Awards – a ceremony that showcases those that have defined the beauty and fashion worlds over the past year. ‘We provide the consumer responsible intel and ways to purchase sustainable fashion and conscious beauty brands. Today up to 30% of new fashion products worth billions of dollars never get sold and end up in landfills,’ explains Kimberly Carney, the company’s founder. ‘Giving our brands real-time data and actionable insights on what is resonating with the consumer allows them to make smarter production decisions, therefore reducing excess product and wastage of clothes that do not sell thereby significantly positively impacting our environment.’ The company currently maintains the brands it acquires across forty different countries. Its global reach is thanks to the fact that its team travels across the globe in order to find suitable brands, and in addition, the company treats its consumers as its business partners. This approach is entirely unique as it transgresses traditional boundaries through giving the customer control – this can be seen within FashWire’s approach to sustainability. FashWire provides the consumer with the ability to make responsible and powerful decisions in regard to their purchasing power in the fashion industry. Whilst this does, of course, make the company unique, it is not the only interesting aspect of the platform. As Kimberly states, ‘we are designer and brand advocates, not product driven. It is about the partnerships we establish with the brands, focusing on their purpose and the ability to give them a voice. We are not about pushing product specifically. Additionally, FashWire’s proprietary swipe F technology gives consumers the opportunity to give their feedback and be influencers while giving brands important insights on what is resonating with consumers. This instant consumer feedback allows designers to make better production decisions as they are getting vital insights in real-time.’
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