22 Acquisition International - Issue 6 2022 Never Say No nternationally renowned business leader Sylvia Allen has never been one to accept ‘no’ for an answer, or shy away from challenges and hurdles. This tenacity against all odds has driven her success as a business owner and sponsorship sales expert for the last four decades. When many other PR and integrated marketing firms haven’t lasted the test of time, Sylvia’s own firm, Allen Consulting, has continued to adapt in an ever-changing landscape. Forty-four years later, not only is Allen’s firm striving, but it’s continuing to win international praise and awards from its multitude of clients. Allen states that her core values since the beginning have been to always listen, remain honest, always come from a place of integrity, under-promise and over-deliver, go above and beyond, and never short-change others. Her goal is to continue to maintain and sustain the same philosophy. Therefore, Allen Consulting rates consistently high with clients and vendors for honesty, fairness, and always doing what it promises. When asked how these values have contributed to this, Allen firmly believes “following the values is critical to long-term success.” She says tenacity and perseverance are key when attempting to sell to sponsors or appeal to journalists and producers for coverage.” She continues, “I think the other thing we bring to clients is a depth of knowledge and experience in a diverse number of industries.” While other agencies have firmly rooted themselves in a very specific niche or focus, Allen’s firm has worked across a diversity of areas, including non-profits and festivals & events. Allen believes that is a strength and a differentiator that has set her firm apart. She loves working with non-profit clients especially, because they consistently need help while delivering major value, and working with them can help make a difference in the world. Over the years, Allen Consulting has remained nimble, and its organizational structure has remained fluid as well. Now, Allen’s entire staff is comprised of a dream team of highly specialized independent contractors. She says she handpicked each for “playing their role phenomenally well.” She goes on to explain that “they all subscribe to our philosophies, and they do their jobs incredibly well. They uphold the level of quality that our clients have come to expect.” With four decades of success behind her, she remains excited about the future. “I want to continue on the same path I established early on in my career. And I remain equally committed to my nonprofit Sylvia’s Children.” I Building a business sometimes means taking a stand. No one knows this better than Sylvia Allen. Her career has seen her learn the hard way, and now she’s passing on that invaluable information to the next generation of up-and-comers. Her business, Allen Consulting, was just recognized with the 2022 Global Excellence Award for ‘Best Media Relations & Sales Consultancy – New Jersey.’ We take a closer look at how her tenacious attitude has created an incredible network of success! Company: Allen Consulting Name: Sylvia Allen Email: sylvia.allen@allenconsulting.com Apr22111 This latest endeavour was born in 2003, following a trip to subSaharan Africa. Allen was inspired to create Sylvia’s Children, a non-profit focused on improving the lives of children in rural Uganda. She has singlehandedly raised millions of dollars, which has gone to building teacher and orphan housing and other infrastructure, including a 6,000-square-foot medical clinic. Her non-profit has even saved the lives of countless children, many of whom have been orphaned due to the AIDS epidemic. Her dedication to the cause has even earned her the title of ‘Philanthropist of the Year’ by the Association of Fundraising Professionals. Throughout Allen’s career, she has been honored with more than 50 awards and has remained a dedicated and sought-after professional motivational speaker and corporate sponsorship and fundraising expert. Her books and DVDs are purchased daily from those across the world, and she has held high-ranking positions on a number of boards, including APTA and IFEA. “What an honor it is to be recognized with this prestigious award. I’m often asked by both peers and those just beginning to branch out on their own what it takes to remain successful. And I really believe that it comes down to never straying from your original core values and never giving up. I call it ‘Pitbull tenacity!’”
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