Issue 3 2022

14 Acquisition International - Issue 3 2022 Putting People First ounded in 2017, the team at PMI have gone above and beyond to promote a people-first mentality that helps to build more Employers of Choice in the market. With a need to develop companies that boast multigenerational workforces, the firm has worked closely with organisations to build and tell compelling stories that appeal to potential employees whilst driving forward their business objectives. At the heart of this successful approach are the values of professionalism and a can-do attitude. It is not enough to simply offer a job in today’s marketplace. People care deeply about the work they do. Taking a path that few have traversed before has allowed the PMI team to uncover numerous possibilities in the Employer Branding space that are truly second to none. The PMI team uses employer branding and social media strategies to not only stand apart from the crowd, but to establish the message of what a company is trying to communicate to its team. For many, recruitment is often a necessity as opposed to a demand that can be calculated in alignment with business goals. Through establishing a goal-setting framework, it transforms the way in which its clients consider the hiring process. Instead of hiring to meet demand, it puts the needs of people first across many organisations. Over the years, the PMI team have become ubiquitous for their work within the APAC region as a vital component of businesses looking to enhance their brand as an employer. Renowned organisations such as Samsung, Singtel and Under Armour have all turned to this consultancy for support. Much of the team’s advertising comes from satisfied customers telling their peers, which adds much needed validity to any claims made. Whilst word of mouth has been a vital tool for the team’s expansion to date, the team have also been looking to the latest forms of technology to see what it can bring to the table. The team have developed two other entities, namely Stories of Asia, a Storyteller incubator and StoryBuddy, an AI-powered Employer Branding tool. Each has its own benefits, but both are designed to tell the stories that people want to see within the companies they join. Finding ways of sharing these narratives is key to the team’s success. Looking ahead, it’s clear that whilst the worst of the COVID-19 pandemic has passed, it has left an indelible mark on the world of work. A strong employer brand and a clear strategy makes all the difference, with the value of a clear voice and story as yet unrealised by many. With a company like PMI focused on educating businesses F When it comes to hiring the brightest and best, the team at People Mentality Inc have made it their mission to assist companies to become Employers of Choice. Recognised as Best HR & Employer Branding Consultancy 2022 – Singapore in Acquisition International’s 2022 Global Excellence Awards, we dig a little deeper into how they’ve made such an incredible achievement. Company: People Mentality Inc Name: Sam Neo Email: sam@peoplementality.co Web Address: https://peoplementalityinc.com Jan22346 about the importance of their stories and making it available to the masses through new platforms such as StoryBuddy and Stories of Asia, it’s clear that the firm has a fine future ahead. People connect with great stories, and the team at PMI have made the stories of business their primary focus. It has earned them enormous success, as well as empowering and inspiring their clients to do better by their employees. Too often, it is easy to put the needs of the business above all else, but the lesson from PMI can be surmised with the idea that if people know their jobs, business takes care of itself. At the heart of this successful approach are the values of professionalism and a can-do attitude.

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