Acquisition International - Issue 3 2022 11 India’s Innovative Payment Solutions’ ounded in 2011, Mswipe Technologies Pvt. Ltd. grew rapidly, releasing its first POS solution in India in 2012. From here, the company climbed the ladder to success, becoming increasingly popular with companies across the nation. Mswipe offers POS solutions for every variety of payment acceptance, be it cards, wallets, mobile payment apps, and bank apps, contactless, or QR payments. Henceforth, the company has become the largest non-bank EDC Provider amassing over half a million merchants on its platform. With numerous effective solutions and products in its inventory, the success of the company should serve as no surprise – it is flexible and has designed products that can be used by any business, no matter whether it’s a start-up or an established corporation. For example, Mswipe’s most recent release, the Wisepos Neo, is available from the affordable starting price of ₹4,500, equating to approximately £44.03, without taxes. There are a range of pricing plans supplied that span from one month up to 12 months. Furthermore, with around 15 hours of battery life, the Wisepos Neo is suitable for multiple businesses and events – it is filled with innovative features that enable it to provide a streamline service in all environments. Bluetooth, 4G connectivity, and an inbuilt printer are all features of the product, which – especially when complimented by F the informative and easy to navigate dashboard. Simply placing the Wisepos Neo ahead of many of its competitors’ creations. Working with clients ranging from tattoo parlours to government entities, Mswipe has had the privilege of cultivating a diverse and wildly extensive client base. However, no matter who the client is, be it Maharashtra State Traffic Police or Flipkart, the company endeavours to supply the best possible service. Therefore, it has formulated core values that support this mission. Customer delight, operational efficiency, product superiority, and retention of talent form the basis of the company’s structure, and every decision Mswipe makes is done so with these traits in mind. Translating into better service, these values have led the company through its success, serving as a guide towards betterment. Of course, these values infuse the structure of the company’s team, which runs on a basis of meritocracy. Mswipe takes pride in its team, noting that they are the cause of its success, and credits its achievements to the ingenuity of its staff. As a result, when searching for new recruits, the company focuses on passion and drive. It seeks to employ people that have a hunger to excel and are willing to constantly learn – in fact, these qualities are imperative at Mswipe due to its innovative and creative landscape. Consequently, the team played a major role in keeping the company afloat during the Covid-19 pandemic. The crisis saw Mswipe hit with multiple disruptions, including some of its merchants being forced to shut shop and close their businesses permanently. In addition, the changing government regulations meant that only essential businesses were able to remain open, and many small and midsize retail stores had to either reinvent business strategies or exit business. Mswipe has successfully adapted to these challenges over the past couple of years, transforming into a fully remote business whilst still releasing products. In turn, Mswipe has realised that at least 50% of its staff are capable of working in a permanently remote scenario and will be potentially implementing this in the long-term. The upcoming year sees numerous transitions entering the scene, including that of the push towards becoming a digital bank that focuses on small merchants. Moreover, in 2022, Mswipe will be taking an enhanced look at gender equality and is ready to break away from the traditional employment structure and hire more women, thereby increasing its current female strength to 30%. Ultimately, the company envisions a future where half of its top management consists of powerful female leaders. Contactless payments have optimised the payment process, allowing for a quick swipe of a card in place of having to type in a PIN. Mswipe Technologies Pvt. Ltd., an Indian company, has pioneered much of this technology, designing a vast range of EDC machines. Indeed, offering a simplistic one-stop-shop system, the company is the premier provider of point-of-sale solutions. Here we take a closer look as it wins Most Innovative POS Solutions Company 2022 – India. Contact: Smita Gaur Company: Mswipe Technologies Pvt. Ltd. Web: www.mswipe.com Jan22263
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