34 Acquisition International - Issue 2 2021 Aug20193 Liquid Gold ounded in 2014, Kaya Blenders & Distillers is a leader of the international liquor and alcoholic beverage market as a result of its commitment to blending revered flavours of India in exquisite fine spirits. Combining the skills of alchemists with the ambition and strategy of modern entrepreneurs, the team at Kaya Spirits have established themselves as an institution of excellence for global spirits brands. Kaya Spirits manages every element of its operations from its sites in Ludhiana, Punjab and across the region, including the manufacturing and distillation of spirits and beverages, as well as the bottling, labelling, and distribution, which has been made possible by the firm’s lucrative partnership with the specialist bottling company, Bacchus Enterprises. Producing whiskey, gin, vodka, rum, brandy and beer for some of Punjab’s most established brands such as Royal Patialvi Whiskey, Old Professor, Ministers Reserve, and more, Kaya Spirits has become synonymous with premium quality beverages for all tastes and occasions. The blending process employed by Kaya Spirits is one that uses years of industry knowledge and appreciation for the rich and varied flavours offered by India. Made with the finest malts to ensure premium quality, Kaya Spirits’ products are distinctive in their flavours as a result of the alchemy-like science employed by the team of blenders and distillers. It is unsurprising that the results of the labours are often aptly named, ‘liquid gold’. Kaya Spirits’ growing reputation for excellence has been achieved not only through the exquisite tastes of their liquors and beverages, but through meticulous strategy and innovative entrepreneurship. Led by the driven entrepreneur and Chief Managing Director, Karun Kaura, Kaya Spirits has mastered the art of marketing its sublime spirits, giving them the platform so that the world can see their excellence for themselves. As a result, Kaya Spirits has made a significant impact not only in Indian markets but internationally, in countries such as Kenya, Nigeria, Mozambique, Thailand, Oman and Uganda. As the leader of his team, Karun regularly works shoulder to shoulder with his team, leading and collaborating with them on everything from investments to marketing to brand development. Defined by its discipline, determination, and team spirit, the internal culture of Kaya Spirits is one that is constantly striving to grow and evolve in everything from creating unprecedented flavours in their spirit blends, to designing striking new bottles, even taking the leap into ambitious yet exciting marketing strategies. It is the team’s unity in ambition and excellence that continually places Kaya Spirits ahead of its competition in an exciting and saturated F Kaya Blenders & Distillers is a renowned institution for liquor that delivers the centuries-old tastes of India to connoisseurs and drinkers across the world. Partnering with the specialist bottling company Bacchus Enterprises Ltd has given Kaya Spirits the means to handle the manufacturing, packaging, labelling, marketing and distribution of their many products all under one roof. We find out more about how the firm has brought together business strategy and ‘alchemy’ to become an internationally leading purveyor of blended spirits. global market. With Karun at its helm and a staff which is constantly growing and improving behind him, Kaya Spirits has its sights firmly set on expansion across domestic and international markets. Having already established themselves as wizards of blending spirits and masters in strategic innovation, we have no doubt that success lies ahead for Kaya Spirits. Company: Kaya Blenders And Distillers Limited Contact: Karun Kaura Website: www.kayaspirits.com Kaya Spirits’ products are distinctive in their flavours as a result of the alchemy-like science employed by the team of blenders and distillers. It is unsurprising that the results of the labours are often aptly named, ‘liquid gold’.