Issue 2 2021

32 Acquisition International - Issue 2 2021 Oct20830 Investing in IP Law Success Protecting the rights of intellectual property is so very important, especially in this digital age where everyone and anyone can be a creator of content. On the Indian subcontinent, there is a law firm that is dedicated to the protection and upholding of IP laws in and around the region. Lall & Sethi is an organization of professionals that is passionately dedicated to IP law, and has earned the title of Leading Intellectual Property Prosecution Law Firm of the Year, India. Join us as we find out more about the firm and what it has to offer its clients. ince its inception, Lall & Sethi has been solely focused on one area: the passionate protection and defence of IP laws surrounding trademarks, copyrights, designs, patents, confidential information, trade secrets, entertainment and sports laws, and information technology laws. There is so much going on in the world of intellectual property that having a law firm that specialises in it is important for clients all over the Indian subcontinent. Lall & Sethi provides its clients with a complete range of services that includes the prosecution of applications, searching and watching services, renewals, licensing, franchising, IP audits, and the enforcement of rights through civil, criminal, or administrative measures. Protecting the rights of IP holders and their products is absolutely imperative, and it is for this work that Lall & Sethi has earned the title of Leading Intellectual Property Prosecution Law Firm of the Year, India. The team at Lall & Sethi ensures that all of its attorneys and staff are trained with best practices that are followed across the globe, not just in the Indian subcontinent. As part of this training, all staff can understand and respect a client’s needs, no matter how complex the case may be. Training is also imparted on local practices of courts and IP offices in the region, with such training and knowledge resulting in some ground-breaking decisions in the region. If it should get to that point, the staff team also ensures that all litigation, including drafting and court appearances, is handled by in-house and experienced litigators. However, it is one thing to have the best lawyers and the best knowledge, but there is also a human side to the business that goes above and beyond. Everyone at Lall & Sethi understands that there is a great cultural diversity and respect across the Indian subcontinent, and they also respect the fact that there are those who may not be completely familiar with the region and do not understand the legal and practical nuances of this diversity. Lall & Sethi sees the bigger picture at play, and tries to bridge the gap between the differing cultures and lifestyles of the Indian subcontinent by constantly developing strategies that are relevant to the local situations and then aligning them to suit the client’s needs. This commitment to diverse respect and understanding has meant that Lall & Sethi often emerges as the best in the business for the region. S Lall & Sethi can also pride itself on having the best IT systems in the world, with its in-house IP management software ensuring that timely responses are sent and deadlines are strictly adhered to, no matter what. The docketing systems have minimal manual interface, which can virtually eliminate the potential for human error. It is all about giving the client the cutting edge in dealing with any IP issues that may arise and come their way. Lall & Sethi boasts an assembly- line approach to work, to ensure that each task is undertaken by a member of staff who is thoroughly familiar with the task, having undertaken it multiple times after being imparted top-level training. In client reporting, it is possible for a client to monitor the work on a real- time basis by requesting password-protected access to the database. Everything is done for the sake of the client, and that is why the firm deserves the title of Leading Intellectual Property Prosecution Law Firm of the Year, India. Protecting the work of creators, inventors, and other creative individuals is important, and sometimes that protection requires an aggressive and prosecutorial approach to get the job done. That is what Lall & Sethi offers, and it is an outstanding approach to delivering a brilliant service. Contact: Dr. Anju Khanna (Managing Partner & Head – Patents) Raghav Malik (Partner) Tia Malik (Partner) Jyotideep Kaur (Partner) Website: www.indiaip.com This commitment to diverse respect and understanding has meant that Lall & Sethi often emerges as the best in the business for the region.

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