Acquisition International - Issue 12 2022 15 he way we do business has changed dramatically in the last decade, and even in just the last couple of years. Putting aside the vast paradigm shift bought about by the COVID-19 pandemic, digitalisation has been changing all aspects of business – all industries, and all markets. Equally, there has been a drive to move processes to outsourced experts to ease internal resources. Since 2017, Optimum Pay Group has been utilising a honed expertise and dedication to outstanding customer service to become one of the leaders on the greater payroll landscape. Here, Director Tamara Beckett offers more detail on how Optimum has become so strongly affiliated with innovation and expertise. “The success of Optimum is built on our adaptation to and ongoing compliance with changes in legislation, letting us ensure that our systems are fully compliant with all current legislation. We have strived every day to provide both services, while listening to our clients’ needs and working to realise them.” As Tamara touches on, this commitment to client centricity has really been the driving force behind Optimum’s continuing growth and enduring success - a testament to the power of word of mouth. “At Optimum Pay Group, we pride ourselves on word of mouth due to our great customer care and receiving high volume of recommendations from our current client base. We have successfully expanded into other industries such as healthcare, construction, and manufacturing without having to spend money on advertising or other forms of marketing.” Client centricity doesn’t rely solely on exceeding expectations, but hinges on tailoring solutions to the specific needs of the prospective client. With this in mind, Optimum is able to deliver everything from a fully compliant, full-service payroll to a free consultation. Whatever the client needs. It goes without saying that Optimum’s team is crucial in delivering this client-centred approach. Tamara explains how every member of the greater team contribute to reinforcing Optimum’s core ethos and T mission. “Optimum Pay Group believes that our staff are the driving force behind out success, and we do everything we can to ensure that they have the tools, training, and support they need to provide our customers with the kind of service they deserve. “We only employ team members whose hearts are focussed on the sole purpose of wanting to help others. We encourage our staff to come up with ideas for improving their work, and we praise them on their hard work and efforts. Our staff have full empathy when it comes to working in our line of work because they know what it’s like to be a customer themselves.” This empathy certainly came into play during the COVID-19 pandemic, when Optimum’s team suddenly found themselves battling a wave of uncertainty on the back of the national furlough scheme. “It was a very sentimental time for us at Optimum Pay Group, we were genuinely concerned for our contractors and their wellbeing.” By all regards, the future of OptimumPay Group looks to be incredibly promising. The first port of call is in attaining FCSA accreditation, as Tamara explains in her closing comments. “Optimum Pay Group is on its journey to achieve FCSA accreditation. The FCSA accreditation process is one of the most challenging aspects of our company’s growth. To be eligible, we will have to meet a number of requirements and demonstrate our compliance with those requirements through an audit. “However, this also presents an opportunity for growth: when Optimum Pay Group achieve FCSA accreditation, we would be positioned as a leader in our field, and will set industry standards for others.” The plan is in place then, and the journey well on the way for Optimum Pay Group to become a true pacesetter on a market that continues to be defined by innovators. Company: Optimum Pay Group Name: Tamara Beckett Email: payroll@optimumpaygroup.com Web Address: https://www.optimumpaygroup.com/ Address: Boulton House, Southmere Court, Boulton House, Crewe CW1 6GU Telephone: 020 3962 4212 The digital world has heralded a plethora of innovations across numerous industries. Once dominated by brick-and-mortar giants, success in the modern finance, accountancy and payment sphere demands innovation. Recognised as the Most Innovative Payroll Solutions Provider in the UK, we took a closer look at the achievements and ethos of Optimum Pay Group to find out more. Sep22252 Optimum: Re-Inventing the Payment Arena Oct 13 “Customer service is central to our ethos. We believe this is what sets us apart from our competitors.”
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