74 Acquisition International - Influential Businesswoman Awards 2023 May23611 Most Influential Telecommunications Industry Products & Services CEO 2023 (Ohio): Lisa LaBanc In the ever-evolving telecommunications industry landscape, one CEO has emerged as a trailblazer, leading her company to unparalleled success. Lisa LaBanc, the CEO of Product Specialists Inc. (PSI), has played a pivotal role in revolutionising the field of air pressure systems and related equipment. We went behind the scenes of the company to see how Lisa ensures her company and workforce thrive in what can be a difficult landscape. roduct Specialists Inc. (PSI) is a renowned company that delivers innovative, high-quality air pressure products to various industries. With a strong track record spanning over three decades, PSI has become a trusted name in the field. Their comprehensive range of products includes compressors, dehydrators, regulators, gauges, and valves, catering to diverse clients, from small businesses to large-scale industrial operations. Notably, PSI has established long-standing partnerships with esteemed companies such as AT&T, Verizon, and 3Lharris and industries across sectors like manufacturing, construction, outside plant, and telecommunications. Lisa has been an integral part of PSI since its inception over 30 years ago. As a woman in a male-dominated industry, she faced numerous challenges establishing herself as a respected individual. Lisa’s resilience, determination, and ability to break down barriers became her defining traits. She took a hands-on approach, fostering a culture of excellence and teamwork within the organisation. By building strong relationships with employees, clients, and suppliers, Lisa emphasised open communication, trust, and mutual respect. Seeking mentorship and support from both men and women, she established a network of professionals who guided her through challenges and offered growth opportunities. Lisa’s success lies in her collaborative approach, acknowledging the importance of teamwork and diversity in achieving goals. Lisa considers customer retention as one of her most significant achievements. PSI’s commitment to customer satisfaction, building strong client relationships, and delivering exceptional service has resulted in long-lasting partnerships. By understanding customer needs and providing tailored solutions, Lisa and her team have solidified the company’s integrity, vision, and drive for excellence. This accomplishment reflects the company’s customer-centric approach and unwavering dedication to surpassing expectations. As a woman working in the corporate environment, Lisa faced numerous challenges, especially when her small woman-owned business entered a market dominated by larger companies. Breaking the competition required leveraging unique strengths, identifying niche customer needs, and providing exceptional handson customer service. Lisa overcame biases, barriers, and prejudices through perseverance, innovation, and establishing strong customer relationships. Her advice to other women in the industry is to believe in themselves, recognise their worth and abilities, stay resilient in P the face of setbacks, and embrace opportunities. Attributes vital to reaching the top telecommunications industry include integrity, leading by example, and inspiring others through vision and passion. As a major part of her role in life, Lisa actively supports aspiring entrepreneurs and individuals looking to succeed in business through her “buzz sessions.” These collaborative conversations provide a platform for knowledge sharing and mentorship. Additionally, Lisa has started and run several companies, including Elements Fitness Studios, which reflects her dedication to wellness and the community. The future of PSI holds promising opportunities with the introduction of their new cleaning and wipe production line, arbOUR Products. The driving forces behind PSI’s future expansion plans are strategic partnerships, market expansion, innovation, sustainability, effective marketing, and a customer-centric approach. The company aims to leverage its industry expertise and existing customer base to diversify its product portfolio and expand into new markets. Moving forwards, Lisa plans to capitalise on opportunities to drive PSI’s growth and profitability in the coming years. With a focus on strategic leadership, innovation, and continuous development, she aims to position the company for ongoing success before eventually transitioning into retirement. Lisa’s journey as the CEO of PSI exemplifies determination, resilience, and leadership. Her unwavering commitment to customer satisfaction, building strong relationships, and breaking down barriers has made her an influential figure in the telecommunications industry. These are major factors in why she has been recognised as the Most Influential Telecommunications Industry Products & Services CEO 2023 in Ohio. Ultimately, Lisa’s success story inspires aspiring women entrepreneurs, emphasising the importance of collaboration, perseverance, and recognising one’s unique strengths. As PSI continues to expand and innovate, under Lisa’s guidance, the company is poised to impact the industry while promoting diversity and equality positively. Company Name: PSI Product Specialists Contact Name: Lisa LaBlanc Web Address: www.psiproductspecialists.com Contact Email: lisa@psiproductspecialists.com PSI Product Specialists
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