Influential Businesswoman Awards 2022

Acquisition International - Influential Businesswoman Awards 2022 13 Jun22004 Beauty Entrepreneur of the Year 2022 (New Zealand): Jaimee Lupton ince its launch in 2020, MONDAY Haircare has evolved into a leading, cruelty-free brand that is stocked in some of the world’s biggest retailers, including Tesco, Walmart, CVS, and Amazon. Indeed, MONDAY makes quality, modern products accessible to the wider public – no longer is luxury haircare limited to those with large budgets. MONDAY Haircare has been designed to provide salonquality results at home, but who is the woman behind the brand? ‘Having worked with luxury brands—and being someone who devoured beauty products of all kinds—I noticed a huge gap between ‘mass’ haircare stocked in supermarkets and drug stores, and the brands that were stocked in salons and perceived to be more ‘premium,’’ comments Jaimee Lupton. ‘There was a lack of quality haircare with modern qualities (like being fully recyclable and made without animal testing) in a mass setting that people would also be proud enough to have in their shower.’ Henceforth, in 2019, Jaimee and her partner, Nick, began conceptualising. A year later, the product launched to meteoric success, selling over six months’ worth of stock in just four weeks. ‘It’s amazing what you can achieve when you put one foot in front of the other,’ she continues. ‘The past few years have flown by and somehow now we’re in 35 major retailers in 14 countries, have sold 10 million of our pink (recyclable) bottles and won several major beauty awards.’ International prestige has, of course, brought numerous challenges. For many women, striking a balance between taking care of their family and maintaining a career is an area of conflict, and for Jaimee this has been no different. However, she notes that industries are generally becoming more accepting of these priorities, and that perhaps women should grow more comfortable with the imbalance – ‘I don’t know if there is really a ‘balance’ to be had. Perhaps that’s my advice: be comfortable with there being an imbalance, especially if you are starting your own business or brand. They say you’ll never work harder than when you work for yourself, and I’ve certainly found that to be true.’ ‘I think it’s important to pass on knowledge where you can— anyone who knows me will tell you I actually have a hard time keeping things to myself, for better or worse—so I do some informal mentoring in my personal and extended networks or try to lend marketing expertise like I’ve done with Auckland’s Children’s Hospital, Starship,’ Jaimee writes. In essence, Jaimee’s position within the industry and her success are something that women around the world can aspire to. She is S In collaboration with her partner, Nick, Jaimee Lupton has created an internationally esteemed haircare brand. Competing with The Ordinary and Glossier, MONDAY Haircare has ventured into new territory, bridging the gap between luxury and affordability. As a result, the brand can be found throughout Australia, New Zealand, Asia, the UAE, North America, Europe, and the United Kingdom. constantly striving to do more – driving the brand into a position in which it is a household name. As such, her goals for 2022 are centric to MONDAY’S success. Jaimee concludes, ‘I want our beauty vertical to be the L’Oreal of the 21st century, essentially by taking on established names in the ‘big beauty’ space, and re-thinking what it means to be a beauty brand available at a mass scale. A big beauty company with a niche mindset. In the long term my goals involve continuing to grow and scale our brands by constantly innovating. In the short term, I’d like to be able to go to turn my phone off before midnight. But who knows!’ Contact: Jaimee Lupton Company: MONDAY Haircare Web Address: