Influential Businesswoman Awards 2018

16 Acquisition International - 2018 Influential Businesswoman Awards IW180001 Beauty Products CEO of the Year 2018 - United Kingdom Flirties Flirties is a fully accredited training provider renown for the thorough and high-quality training in health and beauty courses using specially developed products designed for maximum safety and comfort. The firm has flourished since inception, drawing on Britta’s vast knowledge of the health and beauty market, as she is proud to highlight. “When I set up the business over 15 years ago the beauty industry was completely different, not only in terms of the products or treatments on offer but also the way therapists were learning about new techniques. Not only this, but also the way we do business, the way we communicate with students and therapists, the way customers place their orders and of course the way we and everyone else promotes products and treatments or how we advertise courses and new ideas. “Steering a firm through this myriad of changes has been a daunting challenge, but one which I have relished. Drawing on my previous experience I have been able to guide Flirties through to the success it enjoys today. My knowledge from the different positions and industries has given me the ability to have a good overall understanding of the requirements concerned to the point that Flirties is now considered one of the leading suppliers of professional products and renown training provider with customers worldwide.” Supporting a range of clients in setting up their own salons, Britta has first-hand knowledge of the vast industry changes that have occurred since she established Flirties, and she is keen to share her opinions on them and the techniques she and her team have employed to ensure the success of Flirties. “Through my previous position I had found my passion in beauty and it was only natural to expand, first with a beauty salon and then with a deeper approach into developing bespoke and unique products to suit the professional beauty market. Years ago, therapists could learn in a college which is a completely different learning experience than private education. Today, the options therapists and those wanting to set up their own business have, are so much more flexible and more easily accessible. We have been able to grow with that demand and our team focuses on teaching people who are new to the industry the basics of the chosen treatment and we also tutor those who want to improve their skills up to the Masterclasses for those who are truly dedicated to offer their clients the highest skill possible. “Today, Flirties offer what we call a ‘learning journey’, which does not just involve the theory and practical on the training day but for us it means ‘ongoing support’ to help students and therapists through their first treatments, overcome the hurdles of difficult clients and situations, and how to fine tune the way they work or how they approach clients etc. “Most students become loyal customers and continue their journey by extending their portfolio with further courses, skill building workshops or personal tutoring options. We are renowned for a high-quality training with innovative products and our emphasis is to ensure that all our products (produced for Flirties) are safe and that they comply to the strict EU regulations for cosmetics. Our training courses are fully accredited to offer students the best starting point and our ongoing support ensures that therapists can learn how to set up and run a business, how to gain new clients, how to market and promote their services and anything else that is involved in running a beauty salon. Our dedicated team consists of truly passionate educators who all thrive on Flirties is a leading training provider and worldwide supplier of professional and high-quality beauty products. We invited Founder Britta Krueger to talk us through her experience in the market and how she draws on this to drive the firm to success. Company: Flirties Products and Training Ltd Contact: Britta Krueger Address: Unit 1-2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU, UK Phone: 0845 022 22 33 Web Address: www.flirties.co.uk Britta Krueger: Newpaper shot Flirties Products and Training Ltd