Influential Businesswoman Awards 2018

Acquisition International - 2018 Influential Businesswoman Awards 15 IW180009 Fashion Marketing Business Leader of the Year 2018 - United Kingdom Fashion Pony Ltd Fashion Pony is an innovative Leeds based marketing agency with real world experience which gives its team all the know-how for launching, promoting or expanding its clients’ labels. The company began life as a successful online fashion boutique offering designs from emerging, independent fashion designers and independent brands. Instead of generic high street labels, Fashion Pony stocked one-offs and limited editions from radical young designers, independent labels and fashion students striving to think outside the box. Trading online and via various pop up shops - including a six month pop up boutique in a Westfield Shopping Centre - Fashion Pony evolved from a platform for designers into a pure marketing agency upon the epiphany that independent designers gained the most value from the its platform thanks to Fashion Pony’s team’s marketing support and strategy for their brands, rather than as in a marketplace for selling product. Today, thanks its vast experience in the market, the firm offers a vast array of services. From look- books to catwalks, photoshoots to advertising, the team can support their clients in creating and maintaining a brand with an edge. Additional services offered by the firm include photography, social media support, branding videography, PR services and web design. Thanks to this vast service offering, Fashion Pony is able to offer clients a one-stop-shop for all their branding and marketing needs. This has led the firm to work with a range of renowned clients and household names including New Look, H&M, Topshop, River Island and Asda’s clothing line George. Victoria, who is Director and Co-Founder of Fashion Pony, is a creative connoisseur, digital entrepreneur and fashion expert who draws on her vast industry experience to support her clients and offer them a truly unique service offering that meets their requirements across a range of media and markets. National fashion brands such as Harvey Nichols, Zara, Next and may more have since commissioned Fashion Pony for their services ranging from catwalk production and model bookings, through to Photoshoots, Look Book production with a strong emphasis on Influencer and Blogger outreach. Ultimately, Fashion Pony’s incredible success has been the result of the firm’s vast service offering and its team wide-ranging expertise. Moving forward, the team will continue to enhance their skills and knowledge base to ensure that clients continue to receive the cutting edge support and solutions that they have come to rely on to create powerful brands that reach their target audience. Fashion Pony Ltd is a fashion marketing agency with the unique advantage of industry experience. We profile the firm, alongside Co-Founder and Director Victoria Reddington to find out more and explore how the firm puts this experience to use to ensure excellence for its discerning clients. Company: Fashion Pony Ltd Contact: Victoria Reddington Address: Spring Valley Mills, Stanningley, Leeds, LS28 6DW, UK Phone: 07966 476631 Website: www.fashionpony.co.uk