Global Excellence Awards 2023

and reengage customers with physical correspondence. The business has invested in a green energy infrastructure to ensure that the power used to run its machines, lights, and heating is sustainably generated. Precision has revolutionised how it delivers print and direct mail with water-based inks and product innovations such as potato and starch film wrap. The Precision Connects platform is a fully automated online direct marketing platform that offers a fast and cost-effective way to fulfil orders. Clients can supply their own data securely through the platform or use data sourced from Precision’s trusted partners to reach their audiences. Connects utilises an advanced, universal graphics engine that can deliver brand protected templates to an automated workflow system. Graphics can create anything from print ready files to social media banners, which can be sent to any printer in the world within minutes. Precision is dedicated to providing the highest quality of service and ensuring a quick turnaround on campaigns. Profiling the population around a client’s location helps Precision determine how to best promote their products. The team profiles existing customers to discover their interests and socio-economic status. Precision Connects matches the client’s data with others within the database that are near their location to create a list of prospective customers. Customer profiling helps the company create a cutting-edge campaign design and effective strategy that stands out amongst competitors. Through personalisation and localisation, Precision can increase the impact and relevance of the campaign to optimise customer engagement. Precision offers comprehensive services that work in tandem to form a full-funnel strategy. The company uses a data-driven approach to identify target audiences and create effective marketing campaigns that are relevant to both new and existing customers. Its end-to-end solutions help pharmaceutical companies promote, market, and sell products directly to consumers. In the rapidly evolving pharmaceutical industry, Precision is dedicated to remaining agile and up to date on the latest trends in order to continue providing its high quality direct-toconsumer solution. Precision has received a Global Excellence Award for Healthcare Marketing Agency of the Year. Email: GetInTouch@precision.co.uk Website: www.precision.co.uk Direct-to-Consumer Healthcare Solutions

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