28 | Acquisition International, Global Excellence Awards 2023 20 | Issue 12 2023 A Streamlined Solution to Personalise Your Shopping Experience eaturing over 450 brands across 57 countries, FashWire promotes organic discovery, using its advanced technology to personalise the consumer experience. Through interactive functions such as swiping, liking, and sharing, the app uses these insights to personalise customers’ experiences and encourage them to build like-minded community. FashWire inspires customers to become influencers, using their valuable feedback to continue enhancing its innovative technology. Through its industry leading app and web experience, consumers can shop from a comprehensive suite of 30,000+ products from countless brands around the world. FashWire is owned by The Wires Platforms, Inc. (The Wires) and also owns GlossWire, a beauty platform with the same immersive technology that launched in 2021. FashWire prioritises brands and consumers, working to enhance the shopping experience and challenge the existing supply chain environment. Its smart discovery technology encourages customers to explore emerging brands, providing businesses with the opportunity to thrive. Brands can track interaction through real-time digital engagement tools to ensure they remain fully stocked at all times. FashWire offers customers a direct line to its partnering brands and gives consumers the purchasing power to support and provide immediate feedback to their favourite brands. In response to fast fashion, FashWire was also built to reduce excess inventory. The platform allows consumers to make informed decisions about their purchases and support sustainable fashion and beauty brands. Up to 30% of new fashion products are not sold and end up in landfill sites. By providing companies with valuable consumer insights, FashWire enables brands to make intelligent production decisions, resulting in a reduced product waste. It is FashWire’s objective to provide customers with responsible intel to encourage conscious purchasing and make a positive contribution to our environment. At FashWire, its clients are its brand partners. The business regularly visits fashion trade shows all over the world to acquire brands for its growing platform. FashWire is unique in its steadfast advocacy for designers and brands. Unlike its competitors’ product-driven services, the platform is passionate about fostering long-term relationships with its brands and giving them a voice in the fast-paced fashion industry. With integrated social tools, consumers can interact with the products they love and provide vital feedback. The intuitive technology offers brands essential insights into which products resonates with their customers. Users can easily view companies’ entire portfolio of products and swipe to show their love or pass on an item. This real-time feedback allows designers to make informed and Launched in 2018, FashWire is a fashion technology company and premium shopping app marketplace. The platform provides its rapidly growing portfolio of fashion designers and brands with consumer shopping data to redefine how fashion brands interact with customers. FashWire enables consumers to purchase worldwide sustainable fashion from socially responsible companies. The business is revolutionising the shopping experience by giving customers the purchasing power to support their favourite brands. FashWire has received a Global Excellence Award for this year’s Best Premium Fashion Discovery and Shopping Marketplace Platform. F
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