Global Excellence Awards 2023

14 | Acquisition International, Global Excellence Awards 2023 Issue 12 2023, Acquisition International | 33 in-tune with the pressing issues facing our planet and population, and has applied every ounce of its expertise to develop solutions that marry humanity with technology. The result is clear to see – a system that’s easy for farmers to use, whilst also remaining deeply analytical of the various approaches that can be taken to make our world a better place. 70% of the world’s fresh water is used for agricultural irrigation, but imagine what things could look like if this number was reduced with the assistance of the tools technology has given to us. Thanks to GroGuru, we may not need to simply imagine. It’s creating a whole new reality through its intuitive interface in the hopes that, by offering a helping hand wherever it can, it can seek to alleviate the struggles facing the farming industry as a whole. GroGuru is spearheading the march towards a better future, and we can’t wait to witness its continued impact. Contact: Patrick Henry Company: GroGuru Web Address: https://www.groguru.com/ Uniting Strategic Water Management and Farming Though GroGuru initially worked exclusively alongside residential gardeners, early into its lifespan, it identified the potential impact that its expertise could have on the commercial agriculture sphere. Since it made the switch, it has never once looked back, and has since utilised its methodologies for the betterment of both farmers and the planet alike. Its services, which take full advantage of technology, are geared towards a primary goal – to help the industry in creating a more sustainable world for the next generation. By leveraging the gifts that the modern world has given us, it has uncovered an ingenious solution that we’re incredibly excited to break down. GroGuru truly has delivered a revolutionary water management solution for commercial farmers – one that explores the full potential of AI assisted farming in a user-friendly and accessible way. Fundamentally, GroGuru has developed a means for farmers to utilise continuous monitoring of the root zone of their crops to gauge how to best manage their water output. Partnered with an AI-based recommendation engine, GroGuru’s strategic methodologies provide essential information to both farmers and their advisors via an intuitive interface that can be accessed from any computer, tablet, or smart device. In short, the interface is able to make full use of GroGuru’s Wireless Underground System – soil sensors that are installed next to the root zone of the crop – to create a wealth of accessible data for farmers to analyse. As applied irrigation, rainfall, weather forecasting, crop models, crop science, agronomy, and data science – all of it is possible. GroGuru has paved the way for farmers to effectively access a plethora of useful data that can help them devise the most sustainable solutions for their respective crops. After all, as GroGuru puts it – “There is nothing more strategic than sufficient fresh water to drink and grow crops, and enough nutritious food to eat.” With its solutions having already garnered significant traction, GroGuru has come to be synonymous with wireless communication and agronomy innovation. It has accumulated well over 200,000 acres under its management, with existing customers representing more than one million deployable acres. In addition, its market channel footprint already stretches over 20 million acres – a number that can only grow as time progresses. Since its inception, GroGuru has been addressing a vital issue that has been facing farmers and the planet alike, with its team of experts lending their business, technical, and end market domain expertise to the market on a daily basis. GroGuru’s strategic management solutions have become the face of the future for the commercial agriculture industry. It’s deeply Shifting the focus onto pressing sustainability challenges within the farming industry, GroGuru has spent its lifetime delivering strategic water management solutions to commercial farmers. Having recognised that there’s an effective way to guide farmers towards increasing crop yield, whilst enhancing resource efficiency and sustainability. GroGuru now stands as a pioneer for essential industry change. Below, we explore how it is fostering evolution across the sector, and how such commitment has earned it the title of Most Innovative Strategic Irrigation Management Company 2023 – USA. GroGuru

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