Acquisition International - Global CFO Excellence Awards 2022 15 Mar22616 Most Customer-Focused Construction Company CFO (Western USA): Ryan Richards orking exclusively with new builds and custom remodels, Petra Custom Builders has made a name for itself in the bespoke housing and home development market. Fundamentally, its notoriety has been earned through helping a client to see the value in not just the outcome of a build, but in the experience, allowing them to participate in a process that makes it a passion project for all involved. This, in essence, has accrued it a vast number of clients who enjoy the attitude it brings to its builds. This and the comprehensive, holistic, exemplary final result of a build has made it the number one choice for people up and down the West Coast. Furthermore, this has been emboldened by the attitudes of the people at the very top of the business. When founding the company, the W As one of the foremost custom remodel and new build construction firms in Western USA, Petra Custom Builders has earned itself a place at the top of the leader board in its industry. First and foremost, its work with its clients helps them to see the value of the process in building and construction, helping them to get closely involved with it as a passion project and removing the stress from the process by way of its well developed, reliable, and trustworthy processes. foundations it has been built upon were defined at an early stage as being focus on the client, great results, and stress-free processes, all of which CFO Ryan Richards has worked hard to embody throughout his time with the firm. With his mixture of background in a variety of business opportunities, he carries on the legacy of his grandfather and father – both of whom were general contractors – and applies what he learned from them to create his own work ethic. Having been in several work positions in the sector since he left university, his passion for financial management when it comes to construction companies began when he became store manager for Table Mesa Hardware. With the practical applications of it revealed to him, and seeing the truth of how much financial management is a backbone of good construction work, he rebuilt the business’s accounting system and joined Petra Custom Builders years later, firstly as a controller, and now has a hand in leading the company in his role as CFO. He employs a managerial style of putting his people before the numbers and avoids the rabbit-hole of financial metrics and spreadsheet over analysis by putting the emphasis on the health, wellbeing, and comfort of his team. Critically, due to the industry boom after lockdown with many people turning inward to reinvent their home into something that can better fit their lifestyle, this has been more important than ever. A happy team makes for happy clients, and in this Ryan Richards’ staff are some of the best, and he leads them by example in order to show them the kind of client interactions he wishes to see happening; in short, he takes a hands on approach. Moreover, his belief is that the rules of success are fairly universal. Therefore, going forward, he will be applying these to plan for the unexpected, take time to understand the full scope of a situation, and paying attention to hidden variables in order to ensure the continued success of Petra Custom Builders. Company: Petra Custom Builders Contact: Ryan Richards Website: petracustombuilders.com
RkJQdWJsaXNoZXIy NTY1MjM3