14 Acquisition International - Global CFO Excellence Awards 2022 Mar22540 Emerging Tech CFO of the Year (APAC): Edward Sit In simplest terms, IPification has been leading the industry of mobile authentication and, because of the guidance of CFO Edward Sit, the company has been able to not only maintain its reputation but exceed personal and professional expectations and standards within the technology sector. The most significant approach to authentication is the use of IPification’s patented technology that aids in verifying device, SIM and phone numbers via IP addresses. Moreover, it enables secure, passwordless, zero-tap compatible mobile user authentication, registration, transaction approval and fraud prevention solutions for various mobile applications. “IPification’s central vision is that the next-generation mobile authentication must be secure, frictionless, and protect the end user’s privacy. Therefore, we are working daily to make this vision a reality,” explains CFO Edward Sit. IPification has connections across the entirety of the world, including Switzerland, U.S., U.K., Serbia, Russia, Bosnia, Brazil, India, Vietnam, and Pakistan. IPification is led by the exceptional expertise of Edward Sit, with unparalleled and invaluable skills that have progressed his own personal achievements in various sectors and IPification as a business. Expanding on this statement, Edward adds, “IPification is growing exponentially, and we plan to become a unicorn or even a billiondollar market cap listed company by 2024. Many may perceive hard skills to be vital for a successful CFO. Still, my experience has led to my understanding that hard skills, while great to have, aren’t nearly as important as a dynamic background with constant eagerness to innovate. To bring out the true value of a trusted CFO, that is one of the most, if not the most, important factors for succeeding in an emerging global tech firm.” With nearly two decades of experience leading global institutions, Edward has spent most of his professional career in management roles structures in finance with some of the most reputable institutions such as BNP Paribas and ABN AMRO Bank NV. Because of this, he built up years of experience and irrefutable skills that have led to the personal and professional success of both himself and now IPification. “We are already live in more than 20 markets partnering with 50 telecom operators, which is helping us cover over 2.5B mobile subscribers. We aim to expand our coverage further, working with F IPification, the pioneer and the revolutionary technological backbone of mobile authentication; and their CFO, Edward Sit, has been recognised for his tremendous efforts and acknowledged as the Emerging Tech CFO of the Year. Readily available across numerous countries and regions, IPification is trusted by the leading telco, technology, payment, and OTT companies, including Spotify, What’s app, U-pay, ABA Bank, GBG, T-Mobile Montenegro, 3 HongKong, Axiata Digital, Swisscom, and Indosat Ooredoo, to name a few. more and more telecom operators on every continent. At the same time, to speed up the adoption and coverage, we have also partnered with three leading instant messaging (IM) applications: WhatsApp, Viber, and Telegram. This helps us provide an alternative solution to mobile subscribers that are not yet covered with our telecom-based IP solution,” states Edward. For now, IPification is in the midst of producing a new product called Mobile Attribution in collaboration with a few advertisers and telecoms. This product aims to help advertisers fight the ever-growing attribution challenge that has been going on for over a year. “With various changes in the ecosystem, the only way for them to succeed is to find an alternative in the privacy-first advertisement ecosystem, and that’s where our fully privacy-preserved and secure mobile attribution IPification technology comes in. IPification’s Mobile Identity (MID) engine is the perfect solution for telecoms as well to jump into this space and help the advertisers optimise their budgets, boost their ROI and make their mobile campaigns much more efficient. At the same time, it’s opening up for telecom operators a completely new revenue stream coming out of the huge advertising industry, where they haven’t had any big footprints up to now,” explains Edward. With the news of its innovative launch and under the unmatched leadership of CFO Edward Sit, IPification is gradually increasing its success in the industry, breaking boundaries, and pioneering technological advances to make the world a more creative space. Company: IPification Name: Edward Sit Email: edward.sit@ipification.com Web Address: https://www.ipification.com/
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