Worldwide Finance Awards 2025, Acquisition International | 23 Best Business Finance Comparison Platform 2025 - UK est Business Ltd (Best Business) is an independent business comparison website which was launched in 2021 with the aim of providing a clear and simple guide to business finance in the UK. At the time of its establishment, the founders of Best Business had realised that many comparison websites either weren’t independent and included only a few brands which mixed personal and business finance, or they had lengthy forms for customers to fill in. Therefore, Best Business was incepted with a focus entirely on the needs of UK SMEs in order to help them compare business products, and make informed decisions quickly and easily, saving both time and money. “We serve honest, accurate and whole-of-market comparisons to give SMEs the complete picture, not just brands we receive commissions from,” explains Rhys Hughes, one of the Co-Founders of the company. “We feature a range of businesses that offer business bank accounts, credit cards, savings accounts and much more. We include well-known high street brands but also carefully selected startups such as challenge banks which have more targeted products.” Prior to starting Best Business, Rhys managed the paid advertising at NerdWallet UK (a multi-million-pound account), liaising with the dedicated channel managers and head of commercial to ensure that the best traffic was sent to partners. Managing a small team of two, Rhys optimised campaigns across Google and Microsoft platforms, analysing partner and advertising data, keyword mining, audience building, channel growth and much more. Between them, the founding team of Best Business has more than a decade of experience in financial comparison. To this end, the platform highlights the need to build trust by being fully transparent in all aspects of the business – something which is reflected in its whole-of-market comparisons and the important relationships it builds with a variety of advertisers. Aiming to provide a complete comparison guide, Rhys and his business partners recognise that there is a huge diversity in UK finance - from established market leaders to emerging start-ups which have completely reformed SMEs expectations over the past decade. Particularly in business banking, the founders have also noticed a rise in new providers offering more targeted and innovative products. This is partly due to the initial success of Open Banking, which mandated more competition in banking through investments in technology and governance. “We can clearly see positive shifts in the market when the interests of regulators and innovators align,” Rhys elaborates. “Which, in turn, has led to better choices for SMEs and greater opportunities for investors and entrepreneurs. We invite this development more broadly across the industry.” Like many companies, Best Business has faced challenges to customer acquisition mainly as a result of the changing landscape of search with the introduction of AI. However, with an approach centred around identifying and developing win-win opportunities by understanding the market, the ongoing needs of SMEs and advertiser’s goals, and aligning the firm’s growth alongside them, the company has optimised its strategies and is geared to consistently testing new opportunities to reach a wider audience and deliver more value for both its customers and advertisers alike. For its commitment to highlighting the best business finance opportunities for SMEs, Best Business recently received notable recognition in the Worldwide Finance Awards 2025, being aptly titled Best Business Finance Comparison Platform 2025 – UK for its endeavours. Now, as the future of AI continues to gallop along at an incredible rate, Rhys and the team are even more steadfastly committed to navigating new opportunities as they and continuing to develop the brand by offering the best choice for all users. Contact: Rhys Hughes Company: Best Business Web Address: www.bestbusiness.co.uk Best Business Ltd is a business-to-business financial comparison site that provides helpful guides, reviews, articles and comparisons to assist the UK’s massively underserved SMEs in making more informed financial decisions. As the platform triumphs in the recent Worldwide Finance Awards 2025, we find out more from one of the company’s dedicated Co-Founders. B
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