16 | Acquisition International, Worldwide Finance Awards 2025 Jun25023 Best International Finance Centre Promotion Agency 2025 – Channel Islands pecialising in marketing, communications, and business development, Guernsey Finance has representatives employed in key markets around the world. The primary aim of the agency is to connect Guernsey with countries and regions like the UK, the Americas, the Middle East, Asia, and South Africa, which it does by ensuring that the values and competencies of its finance sector are both recognised and respected by the global community – all whilst enhancing business development flows. With a net asset value of more than £280 billion when it comes to regulated funds and over £5 billion in regulated green funds, one does not have to look too far to see why Guernsey Finance represents the top location for funds listed on the London Stock Exchange outside of the UK, as well as the number one domicile for captives in Europe. Guernsey’s financial services industry is also closely aligned with the strategic initiatives of several leading countries, making it a valuable partner for countries like the UK. Moreover, the 800 year-history of constitutional independence Guernsey has – complete with the close links this self-governing Crown Dependency has to countries throughout Europe and beyond – position it as a location renowned for both its political and economic stability. It is clear to see the advantages of this in the world we live in today. Guernsey is also a well-established financial centre, boasting more than five decades of experience across pivotal finance areas such as private wealth, insurance, investment and funds, and sustainable finance. Adding to this reputation is a strong and ever-growing ecosystem of leading corporate service providers, a robust stance against tax evasion, and a commitment to upholding EU fair taxation principles. From this rock-solid foundation, Guernsey Finance strives to promote the island’s reputation as a stable and secure place for people to live, work, and invest. It does this by hosting events such as the Guernsey Funds Forum, the Private Wealth Forum and Guernsey’s Sustainable Finance Seminar, commissioning research reports, and by providing educational literature, including two dedicated podcast channels, the Guernsey Finance podcast and Sustainable Finance Guernsey podcast. It also runs and participates in a number of events and business development initiatives all over the world, where its team – discussed further below – highlight the island’s many benefits. At the helm of Guernsey Finance is Rupert Pleasant, its chief executive. Rupert’s background is in private banking and trust and corporate services. He sits on a number of local government and industry committees and represents Guernsey at TheCityUK, BVCA, AIC and The City of London Corporation. In 2024 Rupert was awarded Freedom of The City of London by The City of London Corporation, in recognition of his significant contribution for furthering the relationship between Guernsey and the City of London in respect to the financial services sector. Supporting Rupert and the rest of Guernsey Finance’s team is a nonexecutive board of directors, which comprises leading representatives sourced from across industry and government circles. Chairing the board is Paul Sykes, Managing Director, Aon, and he is joined by Rupert, Guernsey Finance Deputy Chief Executive Barnaby Molloy and independent non-executive directors Kate Storey and Jo Peacegood . The combined expertise of these individuals – all of whom are experts in their own right and have developed industries such as insurance and funds across the island – has proven pivotal in the agency’s success. Finally, it is worth mentioning that all regulated Guernsey entities can enjoy a membership to Guernsey Finance’s business network through the Guernsey Registry. There are a slew of benefits to joining, including the ability to contribute to the events and business development roadshows the agency runs, as well as to provide content for the articles, videos, case studies, and podcasts it delivers. Unregulated entities also apply for voluntary memberships, demonstrating the value Guernsey Finance provides to its stakeholders. Recognised as the Best International Finance Centre Promotion Agency 2025 – Channel Islands, Guernsey Finance is committed to ensuring that Guernsey’s excellent financial services offering, underpinned by a strong ecosystem of expert corporate service providers and pragmatic, proportionate regulation is recognised across the world. Contact Details Contact: Rosie Allsopp Company: Guernsey Finance LBG Web Address: https://www.guernseyfinance.com/ A joint government/industry initiative tasked with promoting the island of Guernsey as a leading international finance centre, Guernsey Finance is on a mission to promote and connect the island’s finance industry with that of the rest of the world. As well as establishing the jurisdiction in key markets, the agency sees its partners afforded access to the services of financial experts across areas such as investment and funds, private wealth, insurance, pensions, banking and sustainable finance. Below, we take a closer look at the award-winning promotional agency behind Guernsey’s finance industry. S
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