14 | Acquisition International, Worldwide Finance Awards 2025 Best Investment Research Content Platform 2025 - UK Savvy Investor (Savvy) was founded in 2015, with the mission of becoming the prime destination for thought leadership content for institutional investors. This year, the company celebrated its tenth anniversary, and it now boasts over 65,000 members from all over the world, including more than 22,000 allocators who are actively seeking reliable and informative investment content. Understanding that institutional investors are overwhelmed with information, Savvy Investor’s platform brings together the highest quality insights and presents them in a clear and compelling way. Join us as we speak to Alexandra Brown, Investment Content Specialist at Savvy, to delve deeper into what makes this award-winning platform so effective. Company name: Savvy Investor Contact name: Alexandra Brown Website: www.savvyinvestor.net The volume of investment content is rising exponentially, making it increasingly challenging to compete for the attention of institutional audiences. Many allocators are experiencing ‘content fatigue’ and are overwhelmed by low-quality and poorly targeted content. This is where Savvy comes in, providing allocators access to highquality and timely insights that are tailored to individual investors’ specific areas of interest. Savvy hosts thousands of thought leadership pieces on the site and distributes content to its members weekly via personalised emails and curated blog posts. The company also partners with asset managers and service providers who are keen to promote their thought leadership to institutional audiences. Savvy’s team of content experts provide relevant insights including whitespace opportunities that help inform its partners’ content strategies. These insights could relate to formats, style, and/or topics, and help its partners to reach the right audiences, while ensuring members are presented with valuable content that helps them make investment decisions. Unlike some platforms, Savvy has a truly global reach, which gives its partners the means to gain broad exposure or leverage its geo-targeting capabilities for a more precise reach. Its transparent engagement reporting allows partners to see demonstrable value from the partnership. “It may sound cliche, but what really makes Savvy unique is our people. Our content is personally curated and reviewed by a team of investment content specialists each weekday morning. This ensures that we only promote the highest quality insights. Editorial integrity is key for us, and the content team are extremely experienced when it comes to investment content and passionate about markets and data.” Over the last ten years, Savvy’s growth has been rapid. In 2021, Savvy was acquired by With Intelligence, a leading data and insight provider that supports investors across alternative assets and private markets. “It’s an exciting time for Savvy,” Alexandra comments. “And we continue to work with the team at With Intelligence to discover new opportunities and synergies across the business.” She continues, “As a company, we [Savvy] have managed to retain a culture of innovation and entrepreneurship from those early start-up days. As a relatively small team, collaboration is incredibly important.” “This year, we celebrated our ten-year anniversary – a real milestone for the team. This was a great opportunity to reflect on our progress thus far and strategise for the next decade!” Savvy is always looking for new ways to grow and develop its community and provide value to its members and partners. In 2024 Savvy launched the Investment Content Club (ICC) - a dedicated community of investment content and marketing professionals that provides resources, consultancy services, networking and an awards programme. The annual dinners, taking place in London and New York, have become a real highlight in the calendar for the investment content marketing community. The dinners bring together a select number of ICC members for an evening of thought-provoking conversation and networking. There’s more to come as the company continues to explore ways it can grow its membership through strategic partnerships, social media and new outreach. If you have any questions about partnership opportunities, the annual awards programme, or the Investment Content Club, please email hello@savvyinvestor.com.
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