www.acquisition-international.com • Septermber 2025
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Contents 4 News - Mission Wealth Announces Merger with Hamilton Walker Advisers, Expanding Bay Area Presence - Berkshire Hills Bancorp and Brookline Bancorp Receive Regulatory Approvals for Merger of Equals to form Beacon Financial Corporation 6 It’s Time for Retailers to Get Serious About Application Security 7 Why Integrity, Trust and Authenticity Are Still the Best Business Strategy 8 Graham Abogados, S.C: Best Boutique Corporate & Transactional Law Firm 2025 – Mexico 9 ValidPath: Independence is Everything™ 10 AI and the New Era of Personalized Marketing: Strategies for Success 7 6 10
NEWS Mission Wealth Announces Merger with Hamilton Walker Advisers, Expanding Bay Area Presence Hamilton Walker Advisers, an entrepreneurial financial planning firm based in San Francisco, California, has merged with Mission Wealth Management, LP, as announced on the firm’s website... This partnership marks Mission Wealth’s third strategic expansion of 2025, increasing the firm’s presence in the Bay Area. Together, the firms will enhance their shared mission of delivering personalized financial advice with a focus on long-term impact and education. Hamilton Walker Advisers has earned a strong reputation for its empathetic and educational planning approach, focusing on helping young professionals, entrepreneurs, and emerging affluent families. The firm’s founder, Sarah Hamilton, CFP®, CSRIC™, MBA, MSFAIM, will join Mission Wealth as the firm’s 54th equity partner, continuing her passion for innovative financial planning and providing a more meaningful and less intimidating financial planning service. This partnership marks Mission Wealth’s third strategic expansion of 2025. A Shared Commitment to Personalized Wealth Management The merger reflects a natural alignment in purpose and philosophy—two firms committed to building meaningful relationships and guiding clients with care and expertise. “At Mission Wealth, we believe that aligning wealth planning with an individual’s core values and life goals creates the greatest impact,” said Matthew Adams, CEO and Managing Partner of Mission Wealth. “We’re excited to welcome Sarah and the team at Hamilton Walker Advisers to the Mission Wealth family as we continue to build a national firm with local expertise and heart.” “At Hamilton Walker, we’ve always believed that financial planning should be a supportive, empowering experience—not an overwhelming one,” said Sarah Hamilton. “Joining Mission Wealth allows us to scale our vision, offering our clients even more support and expertise.” Investing in Strategic Growth and Innovation The addition of Hamilton Walker Advisers supports Mission Wealth’s strategic growth in innovation hubs, such as Northern California. With this merger, Mission Wealth now serves more than 4,200 client families and manages over $12 billion in assets across the nation. Sarah’s deep understanding of the needs of young professionals, entrepreneurs, and emerging affluent families makes her a natural choice to help advance MissionForward™, Mission Wealth’s new digitally forward financial planning experience built for the next generation of investors. The mobile solution delivers real-time access to expert advice, digital planning tools, and investment guidance by partnering with a dedicated CFP® professional every step of the way.
NEWS Chairman and CEO of Brookline, who will serve as CEO of the combined company. David M. Brunelle, Chairperson of Berkshire, who will continue to serve as Chairperson of the Board for the combined company, added, “The scale, efficiency and operational strength created by the combined company will allow us to better serve our clients, employees, stockholders and communities.” Following the closing, the combined Company will be renamed Beacon Financial Corporation and its common shares will trade on the NYSE under the symbol “BBT”. Clients will continue to be served through their respective Berkshire Bank, Brookline Bank, Bank Rhode Island and PCSB Bank branches, websites, mobile apps, financial advisors and relationship managers operating as divisions of Beacon Bank & Trust, commonly known as Beacon Bank. Over time, clients will begin to see updates such as the new name on statements, in online banking and at branches as the combined company prepares for a full transition to the Beacon Bank brand, along with integration of banking systems in the first quarter of 2026. Berkshire Hills Bancorp and Brookline Bancorp Receive Regulatory Approvals for Merger of Equals to form Beacon Financial Corporation • All required regulatory approvals related to the proposed merger have been received. • Proposed merger closing is expected to be completed effective September 1, 2025, subject to the satisfaction of the remaining customary closing conditions. • Clients will continue to be served through their respective Berkshire Bank, Brookline Bank, Bank Rhode Island and PCSB Bank offices as divisions of Beacon Bank & Trust until systems conversion in 2026. Berkshire Hills Bancorp, Inc. the parent company of Berkshire Bank, and Brookline Bancorp, Inc., the parent company of Brookline Bank, Bank Rhode Island, and PCSB Bank, jointly announced they have received all required regulatory approvals to complete their proposed merger of equals and become Beacon Financial Corporation. Berkshire and Brookline expect the merger closing to be completed effective September 1, 2025, subject to the satisfaction of the remaining customary closing conditions. Upon closing, the combined company will become a $24 billion regional banking franchise serving the Northeast with more than 145 branch offices and a longstanding history of serving clients and communities. The regulatory approval process included approvals from the Board of Governors of the Federal Reserve System as well as the Massachusetts Division of Banks, New York State Department of Financial Services and Rhode Island Department of Business Regulation. As previously announced, stockholders of Berkshire and Brookline approved all proposals required for the merger of equals at stockholder meetings on May 21, 2025. “We’re pleased to have received all regulatory approvals as scheduled to bring together two strong organizations. Following months of collaboration between the Berkshire and Brookline teams, we are prepared for a successful integration and to realize the full potential of this combination,” stated Paul A. Perrault, • All required regulatory approvals related to the proposed merger have been received. • Proposed merger closing is expected to be completed effective September 1, 2025, subject to the satisfaction of the remaining customary closing conditions. • Clients will continue to be served through their respective Berkshire Bank, Brookline Bank, Bank Rhode Island and PCSB Bank offices as divisions of Beacon Bank & Trust until systems conversion in 2026.
6 | Acquisition International, September 2025 Feature It’s Time for Retailers to Get Serious About Application Security Retailers are operating in one of the most digitally exposed sectors today, and application security has become a frontline concern. With the growing sophistication of cyber threats, securing applications is no longer optional, but a business imperative. Retail applications power everything from payment processing to inventory management, and if compromised, can cripple operations and expose sensitive customer data. Simply put, the integrity of the retail supply chain now hinges on how seriously retailers take application security. Successful retailers share one common attribute – they recognise the importance of data. Irrespective of resources or company size, the ability to collate and harness data opens a world of detailed insights into customer behaviours, prefacing the design and delivery of personalised products. Because personal identifiable information (PII) holds significant value, cybercriminals want nothing more than to obtain illicit access to such confidential data, with the recent spate of retail cyber-attacks highlighting the catastrophic consequences of successful breaches. The exposure of retail supply chains needs to be addressed on a granular level beyond the infrastructure, network or devices. Application security, the process of protecting software applications from external threats, holds the key to keeping supply chains safe. Let’s explore why it’s time for retailers to take it seriously and what specific steps they can take to strengthen their defences. Microservices architecture to support business continuity Applications are the vital organs that supercharge any retail operation, including customer relationship management and pointof-sale systems. The consequences of application downtime are severe, potentially resulting in lost revenue, damaged reputation, and customer churn. Microservices architecture is an approach that breaks applications down into modular, decoupled services and boosts business resiliency by ensuring the whole application can continue to operate if any independent microservice fails. It also limits the attack surface, helping to secure data at rest and ensure a security incident doesn’t grind operations to a halt. For retailers, this architecture isn’t just a performance upgrade. It’s a strategic move to enhance application security across the supply chain. Amalgamate security with application development When it comes to application development, security must be baked in, not bolted on. If security isn’t ingrained in the development lifecycle, retailers risk deploying live applications riddled with vulnerabilities. This creates a prime opportunity for cyberattacks such as SQL injection, where attackers interfere with queries made to a database. The cost of remediation after deployment, both financial and reputational, far outweighs the investment in secure development up front. That’s why frameworks like the Secure Software Development Lifecycle (SSDLC) are essential. They ensure that security best practices are embedded from ideation to deployment, helping retail businesses avoid dangerous exposure in the supply chain and deliver more resilient digital services. Reduce threat surface with role-based access control In today’s interconnected retail systems, not every user needs access to every tool. For example, an inventory manager doesn’t need full CRM access. Yet, too often, poor access control creates unnecessary vulnerabilities. Role-based access control (RBAC) minimises these risks by ensuring that users only have access to the applications and data they need to do their jobs. This limits exposure of PII and reduces the risk of attack methods like credential stuffing. To take this further, retailers should adopt Zero Trust Architecture (ZTA), a powerful approach that assumes no user or device should be trusted by default. With layers of verification such as multi-factor authentication and credential vaulting, ZTA strengthens application security at every access point, aligning with the broader goal of securing the supply chain. Identify and respond to threats with continuous monitoring Retail IT ecosystems evolve rapidly. Applications are frequently updated or replaced, and each change introduces new potential vulnerabilities. That’s why application security isn’t a one-and-done task; it requires constant vigilance. Tools like Security Information and Event Management (SIEM) offer real-time visibility across complex networks, enabling teams to detect and neutralise suspicious activity before damage is done. With cybercriminals increasingly using AI to launch sophisticated attacks, SIEM gives retailers a proactive edge, closing security gaps before they’re exploited and ensuring the supply chain remains protected. Understanding the need for application security Retail applications manage an enormous volume of sensitive data, from contact details to payment information. And with supply chains spanning multiple systems and environments, attackers have plenty of entry points to choose from. To preserve trust, prevent disruptions, and protect the bottom line, application security must become a board-level priority. It’s not just a technical challenge but a business-critical strategy. If implemented effectively, strong application security doesn’t just protect but unlocks more agile, responsive, and resilient retail operations. By Lloyd Hopper, Regional Director of Sales Engineering EMEA at AlgoSec
September 2025, Acquisition International | 7 Feature Why Integrity, Trust and Authenticity Are Still the Best Business Strategy These days, customers are smart. They do their research; ask questions, read reviews, compare quotes and pick up on red flags quickly. And they’ve learned to spot a brand that’s all packaging and no substance from a mile away. If you’re building a business for the long term, there’s really only one way to do it: with integrity, trust, and authenticity. Not as marketing buzzwords, but as the foundation for every decision you make, and how you operate. We didn’t come into the renewable energy market just to sell solar panels. We came in because we were tired of how things were being done. High-pressure sales. Vague pricing. Poor aftercare. A lot of noise and not much follow-through. We’d seen enough. So we built a company to challenge the culture; one that treated people properly and if you want to build something that lasts, that’s where to start. Integrity isn’t a pitch Integrity isn’t about big declarations. It’s about the little decisions you make every day when no one’s watching. In practice, it means quoting clearly and fairly, including itemised pricing, honest timelines and no sneaky conditions hidden in the fine print. It means designing systems or solutions based on what’s actually best for the customer, not what’s most profitable that week. If something doesn’t add value, leave it out. It means being transparent when something goes wrong, owning it, and making it right without delay or excuse. Accountability and a commitment to do better. Customers notice when corners are cut, and over time, that kind of approach costs more than the money it might make. Integrity builds confidence, confidence builds reputation, and reputations build businesses. Trust takes time; it’s earned, not assumed A lot of businesses claim to be trustworthy, but it’s about showing it. Trust is built through consistency. That means; • Showing up when you say you will • Communicating clearly from first contact through to delivery • Not vanishing once the invoice is paid. It can also mean following up without being asked, being proactive about potential issues, and keeping the customer informed along the way. One of the fastest ways to lose trust is to overpromise, customers will remember when reality doesn’t match the pitch. Instead, let trust grow from actions. Trust isn’t a claim. It’s something the customer feels when the work’s done, and they know they’ve been looked after. Authenticity is how you show up This one’s simple: say what you mean, and don’t pretend to be something you’re not. That’s what builds loyalty. Authenticity is about tailoring the advice to the individual; don’t inflate savings estimates, and don’t push oversize systems that don’t fit for purpose. Design the solution for what the client actually needs, not what looks good on paper. Standing by your principles, even when it’s not the most convenient or profitable option is what honesty looks like. If there’s a better option elsewhere, say so. It might feel risky, but that level of transparency goes a long way. It’s that kind of honesty people remember, and it earns trust. Customers aren’t just buying a product or service. They want to know the people behind it care enough to get it right. Good values are good business There’s often an idea that these values – integrity, trust, authenticity – are nice to have, but not essential. The truth is, they’re commercial strengths. They reduce friction, drive referrals, attract good staff, and create long-term value that no gimmick or sale ever could. Yes, it takes more time to do things properly. Yes, it might mean passing up on some quick wins. But if you’re building something with longevity, these values are foundational, and the best investment you can make. They hold everything together when things get tough. Final word Anyone can sell a product. But building a brand people believe in? That’s a different challenge altogether. I’ve worked across manufacturing, retail and services, and the businesses that succeed over the long haul all have one thing in common: they treat people properly. They don’t cut corners. And they don’t try to be something they’re not. I’ve seen first-hand how badly things can go when these values are missing; and how powerful it is when they’re front and centre. Integrity, trust, and authenticity aren’t soft qualities. Leading with values works. If people feel they’ve been treated fairly, they come back. They’ll refer others, and one honest transaction can lead to 10 more. If you’re starting out, or scaling up, or even just taking a hard look at how your business shows up; start there. Start with the values that matter, and don’t compromise them. The market might be fast-paced and crowded, but people still want to buy from people they trust. That’s not going out of style anytime soon. By Debbie Elliott, Director of Operations at Bare Energy
8 | Acquisition International, September 2025 Best Boutique Corporate & Transactional Law Firm 2025 – Mexico Over the past decade, Mexico’s legal landscape has grown increasingly complex, shaped by evolving financial instruments and cross-border transactions. Behind many of the country’s most sophisticated transactions – whether in real estate, infrastructure, or private equity – are legal teams trusted to deliver clarity, speed, and strategic insight. Graham Abogados is one such team, known for its close client relationships and its role in landmark deals. Join us below as we caught up with Carlos Martínez Arizpe Gudiño, a Partner at Graham Abogados, as the firm is named in the Worldwide Finance Awards 2025. Contact: Carlos Martínez Arizpe Gudiño Company: Graham Abogados, S.C. Web Address: www.grahamabogados.mx Founded in 2013, Graham Abogados is a boutique law firm based in Mexico City, dedicated to delivering high quality legal advice in corporate, transactional, finance, and capital markets. Steered by more than a decade of experience in offering creative legal council for innovative and complex cases, the firm has advised clients from a broad range of sectors – including financial institutions, private equity funds, institutional clients, and family businesses – in their most sophisticated transactions. Since its inception, Graham Abogados has been on a mission to cultivate long-lasting relationships with its clientele that are deeply rooted in trust, providing them with innovative and valuable legal solutions that meet their varying needs. The firm boasts a team of seasoned lawyers who have received education from the most renowned universities in Mexico, and partners possessing prestigious degrees from international universities, as well as work experience from law firms abroad. Utilising this expertise, the firm guides its team towards excellence, ensuring that clients receive thoughtful and practical solutions. “Across our team, we emphasise working closely with our clients to design and execute tailored solutions for their needs and projects,” Carlos told us. “The feedback we receive from our clients is very important in our mission to make their experience a pleasant one. To ensure this, when recruiting we seek out client-oriented lawyers, with analytical and problem solving skills, as well as strong communication. This also means that we take into consideration the integrity, ethics, and interests of the candidates.” This approach has allowed Graham Abogados to build a strong and dedicated team, and one that has enabled the firm to stand out in Mexico’s corporate and transactional legal market. The team demonstrates a clear combination of boutique focus, financial specialisation, and unrivalled talent – a blend that empowers it to provide personalised attention, niche expertise, and agile response to its clients’ requests. Alongside this, the team places an emphasis on creativity, striving to provide innovative solutions to its clients’ most complex transactions. Graham Abogados has performed particularly well over the past year, a testament to the unparalleled strength of its legal team. Like all Mexican law firms, however, the firm has simultaneously faced its fair share of adversity, shaped by political uncertainty and ongoing regulatory changes, which have dampened investor confidence and made clients more hesitant to pursue new ventures. The broader economic context has also posed challenges: while the Mexican financial system remains fundamentally solid and well-capitalised, growth is restrained. Traditional banking continues its cautious expansion, and although fintech and open banking offer promise for innovation and inclusion, they face regulatory and structural hurdles. Persistent inflation, weak demand, and external risks further underscore the sector’s vulnerability. In addition, foreign policy shifts in the United States and the imposition of tariffs have added complexity to the legal and financial landscape. In response, Graham Abogados has focused on offering more practical solutions and supporting its clients in navigating these evolving challenges. “For the rest of 2025 and the upcoming years, we will continue working to provide the best service to our clients, while also ensuring our staff feel happy in their roles at the firm,” Carlos concluded. “Like all other law firms, we will face challenges that we will have to deal with; the political challenge does not seem to go anywhere.” This forward-looking statement reflects Graham Abogados’ pragmatic approach to both internal development and external challenges. With a clear focus on client service and team satisfaction, the firm acknowledges the evolving legal landscape whilst remaining committed to navigating it with resilience and expertise. As it continues to grow, Graham Abogados stands out for its thoughtful legal counsel and inimitable ability to adapt in a shifting environment – underscoring the firm’s welldeserved recognition as Mexico’s Best Boutique Corporate and Transactional Law Firm 2025.
September 2025, Acquisition International | 9 Independence is Everything™ at Financial Adviser Network ValidPath stablished in 2002, ValidPath has over 20 years of experience supporting Independent Financial Advisers (IFAs) and IFA businesses across the UK. As an FCA-regulated network, ValidPath provides the essential infrastructure and services that enables hundreds of businesses to operate and thrive across the UK. Managing Director Angus MacNee shared: “We support IFA businesses at every stage of their journey, whether they’re starting out, exploring a switch from direct regulatory authorisation or another network, or planning their exit. Our proposition combines a strong regulatory and technology-enabled framework with practical support across compliance, business development and operations, and provides the independence for advisers to run their businesses their way and in their client’s best interest.” Built on a foundation of independence, community values and a clientcentric approach, the ValidPath proposition is Member-focused in-that what matters to ValidPath is what it enables for others. MacNee added: “The success of ValidPath is a reflection of the success of our Member firms and what they achieve for their clients.” ValidPath has an unwavering commitment to authentic independent financial advice and is provider and product agnostic with over 450 agency relationships. The proposition encompasses multiple Financial Conduct Authority regulatory authorisations covering financial advice and Account Information Services (i.e. Open Banking) in addition to captive insurance via a Guernsey Financial Services Commission authorisation providing long-term PII stability. “In addition to a scalable regulatory compliance framework, we have a dedicated compliance support team comprising ex-IFAs and paraplanners to help our Members navigate regulatory requirements and best-practice in a practical and efficient way,” MacNee said. Technology and artificial intelligence are also a key part of the proposition and fundamentals of ValidPath and its parent group Rimbal. “Our proprietary systems are part of delivering more value over time at lower cost so we can continue to service IFAs into the future as the world transitions from human-driven workflows to AI-driven services and agentic ecosystems,” MacNee said. “We are investing in technology and AI systems to support adviser efficiency and the future of financial advice.” The ValidPath network offers a modern proposition and access to a dynamic community of business owners and IFAs with shared values about the importance of independent financial advice. “A sense of common values is a key part of ValidPath, and we look to support Members across their entire business lifecycle,” MacNee added. “At ValidPath, our mission is to support Independent Financial Advisers to operate and thrive, now and into the future. It is for that reason that we aim to deliver more value over time at lower cost by investing in technology, AI, people and our community of Independent Financial Advisers. ” 97% of ValidPath Members feel they have the freedom to operate independently, and 94% would recommend ValidPath. ValidPath also has an award-winning succession and growth programme enabling IFAs to sell their IFA business or client-book with confidence, knowing their clients will continue to receive independent financial advice. MacNee reflected on the progress of ValidPath, and what is in store for the future: “Over the past year, we’ve expanded our succession and growth programme by launching the Client Buyout (CBO) Programme, a comprehensive succession and acquisition solution designed to help individual advisers exit and retire and the next generation grow by clientbook acquisition. The is a solution that has significant demand from older and younger advisers alike, and that is already having tremendous impact on those seeking to retire or grow. Looking ahead, our focus is on continuing to pioneer the future of independent financial advice, and investing in our technology, AI systems, people and our community of IFAs to deliver more value over time at lower cost and increase the positive impact for Members and their clients. With its modern and values-led proposition and strong IFA endorsement, it is clear why ValidPath has been named Best Independent Financial Adviser Network 2025 by Acquisition International, and why its business continues to thrive while staying true to its mission. Contact: Richard Phillips Company: ValidPath Website: https://validpath.co.uk/ Named Best Independent Financial Adviser Network 2025 – UK, ValidPath enables IFA businesses to operate and thrive across the UK. Angus MacNee, Managing Director, was on hand to tell us more about ValidPath and its proposition for IFAs. E
10 | Acquisition International, September 2025 AI and the New Era of Personalized Marketing: Strategies for Success ow AI Enables Personalized Marketing AI’s strength lies in its ability to process massive amounts of data and identify patterns humans can’t see. AI builds detailed, evolving customer profiles by analyzing their behavior across multiple channels, including online browsing, purchase history, social media engagement and even offline interactions. This deep understanding enables marketers to predict needs, preferences and future behavior. For example, Netflix uses AI algorithms to analyze viewing habits, watch duration and user ratings, curating personalized content recommendations that keep viewers engaged. Similarly, retailers employ AI to suggest products a customer will likely buy based on previous purchases, browsing patterns and even trending items within similar customer segments. AI also powers real-time personalization. For example, a website’s homepage content can dynamically shift to highlight products or promotions uniquely relevant to the visitor — this is AI-driven content optimization. It extends to email marketing, digital ads, mobile notifications and chatbots, ensuring every touch point feels customized and relevant. 3 Practical Strategies for Using AI in Personalized Marketing Businesses need more than just the right tools to fully embrace AI’s marketing potential. The following strategies can help them turn raw customer data into personalized experiences that engage, convert and build lasting loyalty. 1. Analyze Customer Data Thoroughly The foundation of AI-driven personalization is data. Companies can start by collecting data ethically from multiple touch points, including purchase history, browsing behavior, demographic information and social media. They can then employ AI tools such as machine learning algorithms and natural language processing to analyze this information. These technologies can detect subtle trends and predict future behaviors. • Use clustering algorithms to segment customers into micro-groups based on interests and purchasing habits. • Leverage sentiment analysis to understand how customers feel about brands or products. • Predict churn risk and lifetime value, allowing for targeted retention campaigns. 2. Automate Marketing Campaigns With AI AI-powered automation takes personalization to scale. AI can design, schedule and deploy marketing campaigns across channels without manual intervention. The system can adapt messaging, timing and delivery methods to maximize engagement. AI is becoming such a core part of business strategy that as much as 32% of CFOs are now working with an external vendor to build or access generative solutions. This shows that organizations view AI as a long-term investment that spans multiple departments, from finance to customer engagement. • Implement AI-driven email marketing platforms that personalize subject lines, content blocs and send times. • Use chatbots that provide tailored recommendations and instant customer support, improving conversion rates. • Automate retargeting ads that dynamically adjust based on the user’s interaction history. 3. Optimize Content for Maximum Impact Content is only king if it connects. AI tools can optimize marketing content by analyzing which messages perform best with different customer segments. These insights can inform creative decisions, from headline selection to visual elements. • A/B test AI-generated content variations rapidly to find winning formulas. • Use predictive analytics to determine the best channels and times to deliver content. • Employ AI to customize landing pages dynamically, showing content and offers most relevant to the visitor. Ethical Considerations in AI-Driven Personalization As powerful as AI is, it raises critical ethical issues that marketers must address to build trust and avoid harm. Data Privacy and Security Customers must be informed transparently about what data is collected and how it’s used. Compliance with laws such as the General Data Protection Regulation is nonnegotiable. Protecting information from breaches is equally vital. Bias and Fairness AI systems reflect the information they’re trained on. If the training data contains biases, such as underrepresenting certain demographics, AI outputs may unfairly discriminate, sometimes more than humans. Marketers should regularly audit AI models for bias and use diverse, representative datasets. Transparency Brands should disclose when AI is involved in interactions, such as Artificial intelligence is changing how businesses connect with their customers. Personalized marketing — a strategy that tailors messages, offers and experiences to individual preferences — is now an expectation. Thanks to AI, companies can now deliver highly targeted and relevant experiences that resonate deeply with each client. This new marketing era promises increased engagement, loyalty and conversions, but also requires a thoughtful approach to technology and ethics. H
AI and the New Era of Personalized Marketing: Strategies for Success chatbots or personalized recommendations, and provide options for customers to control the degree of personalization they receive. Consent and Opt-Out Options Respecting customer preferences means allowing users to opt out of data collection or personalized marketing efforts without losing access to essential services. Thriving in the AI-Powered Marketing Era AI is fundamentally changing personalized marketing by enabling businesses to deliver highly relevant, targeted experiences at scale. Through detailed data analysis, automated campaigns and content optimization, marketers can deepen customer connections, driving loyalty and revenue.
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