September 2025, Acquisition International | 7 “It’s a real interesting edge that we have to walk in order to ensure that people are protected, but at the same time that we utilise this technology to benefit how we respond in the workplace, in all kinds of environments and in terms of marketing.” Question 5. How do you design a keynote so its insights translate into lasting value for the audience? Richard Yonck: “When I’m on stage, the thing that I want most is for the audience to have the outcome that the organisers initially wanted. “When I’m starting off with a project, I work with the clients and the organisers to co-create the space, the idea and the messages that we want to get across in order to fulfil what their planned outcomes are. “Many times, I’ll push it back a little and give them some other ideas from where they thought they were wanting to go, but ultimately this is their show. “What I want to come off that stage feeling is that people feel inspired. They feel informed. They feel that they have gotten something new that they didn’t have before they walked in there and that, ideally, they’re going to continue to talk about that for weeks or years to come.”
RkJQdWJsaXNoZXIy MTUyMDQwMA==