November 2026, Acquisition International | 11 The world’s foremost luxury brands retain The AHA Group to change how wealthy customers perceive, choose and build relationships with them. The firm’s expertise in how these customers recognise authority, assign value and decide where to spend, informs work that drives revenue, acquisition, market share, spending and retention. Major consulting firms bring The AHA Group into engagements for the specialist luxury and wealth expertise the assignment requires. Headquartered in Las Vegas, with four offices and more than 45 employees, The AHA Group works across Europe, the Middle East, Asia and the Americas. Its clients span luxury fashion, watches and jewellery, hospitality, private aviation, automotive, real estate, yachting, private clubs and wealth management. Proprietary research and original intellectual property underpin that authority. A private bank’s customer may judge their experience against an exceptional luxury boutique, club or aviation relationship. The AHA Group understands how expectations travel between categories and vary across cultures, generations and sources of wealth, thus identifying possibilities a single-industry perspective would miss. The firm’s consulting practice delivers four offerings which translate this intelligence into results: HNW & UHNW Client Acquisition & Growth helps businesses win new wealthy customers and grow existing relationships through stronger conversion, sales, spending and retention. Internal teams gain practical strategies to capture opportunities the business has yet to realise. Ultra-Luxury Customer Experience Consulting spans strategy, design and implementation. The AHA Group reshapes how wealthy customers perceive a brand, giving them compelling reasons to choose it through a complete, executable experience model teams can deliver consistently at the highest end of luxury. VIC & Private Client Loyalty strengthens relationships with a brand’s most valuable customers through Very Important Client strategy, luxury clienteling, private client programmes and membership strategy. Recognition, access and bespoke experiences reflect what these customers value. Finally, Special Projects addresses consequential ambitions requiring an original answer, from new luxury concepts to complex customer challenges without an obvious precedent. The Rolex Old Bond Street boutique in London, operated by Watches of Switzerland Group, demonstrates the scale of this expertise. The AHA Group designed and implemented the complete customer experience model, translating the ambition to create the world’s best Rolex experience into a scalable hosting model, a 140-page Experience Playbook, and training for 50 colleagues. Watches of Switzerland Group’s published disclosures reported performance exceeding expectations and more than 15,600 visitors in the first 13 weeks. Flagship insights subsequently informed an enhanced approach to client experience rolled out across 32 UK Rolex showrooms & boutiques, extending the work’s influence across the portfolio. “An extraordinary flagship creates an obligation to deliver an equally extraordinary experience,” Nicolas says. “The brand has to be unmistakable in the way people are treated, every day. That demands originality in the thinking and precision in the implementation.” Beyond consulting, bespoke One-Day Strategy Workshops help senior teams resolve important HNW and UHNW customer questions, establish direction and identify actions. Understanding Wealth Training develops a sophisticated grasp of the customer behind the wealth. Sales Activation Workshops help teams apply existing sales strategies in more effective customer conversations. Select keynotes by Founder and President Antonia J.A. Hock bring the firm’s thinking on luxury, wealth and customer behaviour to conferences and leadership audiences. Advisory Hours and Retainers provide continuing access to senior counsel as priorities evolve. Hock, former Global Head of The Ritz-Carlton Leadership Center, leads a firm named a Top Ten Customer Experience Consulting Firm in the United States by Digital Reference for two consecutive years and Business Transformation Consultancy of the Year in Corporate LiveWire’s Innovation & Excellence Awards in 2025 and 2026. She was selected among just 50 executives worldwide for Luxury Marketer’s Luxury Women Leaders to Watch 2027. Following a record year, The AHA Group continues to build strategies and experiences that turn an exceptional understanding of wealthy customers into measurable business performance. “We improve how luxury brands perform with the world’s wealthiest customers,” Nicolas concludes. “Our extraordinary command of luxury and wealth produces strategies and experiences that set the standard for the industry.” Acquisition International is delighted to recognise The AHA Group as Best Luxury Consulting Firm 2026, in the LeadGen and Sales Performance Awards. Contact: William Andrews Company: The AHA Group Web Address: www.ahaexperience.com Best Luxury Consulting Firm 2026 The AHA Group is the leading global authority on ultra-luxury customer experience, exclusively focused on high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. Its extraordinary command of luxury and wealth produces strategies and experiences that set the standard for the industry. Chief Delivery Officer Nicolas J. Orolin discusses the expertise behind its recognition in Acquisition International’s LeadGen and Sales Performance Awards 2026. The AHA Group
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