8 | Acquisition International, November 2025 An over-the-top (OTT) multi-platform provider offering end-to-end packages for the creation of TV, mobile, web, and social apps and the distribution of live and on-demand media across a variety of leading channels, Lightcast.com is the place for media content. Empowering its clients to launch apps, distribute content, and maximise their revenue across every screen, Lightcast sees their messages reach more than two billion devices worldwide. Named the Contemporary Media Streaming Platform of the Year 2025 – USA, Lightcast’s own Andreas Kisslinger was on hand to tell us more. Bringing Content to Life Across Major Media Channels oday, we are in the middle of the ‘Streaming Age’. With a world of digital content available at our fingertips, it is crucial that those businesses, broadcasters, and content creators looking to stay ahead expand their reach to as many platforms as possible, and this requires scaling their media operations to effortlessly engage with their audiences. The first step towards doing this is to find a trusted OTT platform, one that allows them to upload and manage all of their content in real-time, achieving maximum reach with minimum effort. A full-stack, free-speech OTT platform designed for branded apps, global reach, and ROI maximisation, Lightcast.com sees its clients reach more screens and get more views – quite quickly resulting in more revenue. Thanks to the combination of its turnkey OTT builder and its AI-driven Media Cloud, automating workflows and going live in a matter of minutes has never been more straightforward. What is more, across this solution, the emphasis from Lightcast is helping its clients to reach viewers wherever they already are. Hitting every platform and every device, Lightcast allows for custom-branded streaming apps to be launched across TV providers such as Roku, Fire TV, and Apple TV; mobile and internet devices like iOS, Android, and websites; and even other places where its clients may consume video and media content, such as SmartTV Apps, Alexa-branded devices, social-media sites, and platforms such as Spotify and Amazon Music.The result is a seamless experience for viewers, and accessible, optimised, and monetised content for its clients. Explaining the demonstrable value Lightcast adds to its clients’ operations through its Media Cloud CMS, Andreas told us: “The majority of our customers aim to launch TV apps across the primary device platforms and app stores, including Apple TV, Fire TV, and Roku. Many of these customers either lack TV apps altogether or possess only a limited number and are seeking to expand their portfolio.” Similarly, he added: “Startups and vloggers alike frequently turn to Lightcast.com to launch TV and/or mobile apps for streaming.” Given there is so much choice out there when it comes to app development and content delivery, why have more than 2,000 organisations trusted Lightcast to take their streaming to the next level? For Andreas, a big part of this is cost effectiveness, with the company providing the opportunity for some big savings as a result of its full-service nature, which eradicates the need for the ‘patchwork solutions’ many providers rely upon. “Many large media corporations are transitioning away from developing and maintaining inhouse patchwork systems, which involve costly contracts with multiple vendors, extensive inhouse staff with diverse skill sets, and complex overhead management”, Andreas explained. A more straightforward and impactful alternative, Lightcast succeeds as it successfully streamlines OTT and multi-platform publishing for organisations of all sizes – from small businesses through to large corporations – potentially saving them thousands. On the back of this – and citing the old aphorism ‘time is money’ – the ability to better manage their time is another reason why publishers choose Lightcast.com for all their cross-platform integration needs. It is here where Lightcast’s Media Cloud shines, with its real-time content/app management system enabling users to accomplish more in less time. This is achieved thanks to all of the connected publishing properties (apps, podcasts, social medias) being managed from a single location, complete with comprehensive data. The Lightcast Media Cloud is undoubtedly the main differentiator of Lightcast, standing out because it goes beyond just streaming content and allows its clients to supervise every aspect of their media from the one place. Be it uploading or transcoding videos or publishing and monetising content, it makes everything possible from the one platform. The ability to distribute content while simultaneously accessing real-time insights and analytics positions Media Cloud as a client’s complete media operations hub, making it an invaluable tool for optimisation and growth. Several case studies attest to the success of both Media Cloud and Lightcast more broadly when it comes to helping businesses scale their content, but by far the most impressive is that of WWNLIVE, the home of the World Wrestling Network family. Initially onboarding with Lightcast.com during the final stages of 2013, the company’s initial aim was to deliver a robust streaming service that could keep up with all of the live events and on-demand content that wrestling promotions rely on to reach their audiences and make money. Over the course of a few short months, Lightcast.com not only built, launched, and hosted a new website for WWNLIVE – complete with an online merchandise store, pay-per-view store, event system, archive area, and more – but it also developed and released the WWNLIVE app for Roku, Fire TV, AndroidTV and AppleTV, as well as iOS and Android mobile apps. This worked incredibly well for a few years, until the decision was made to roll out a subscription offer for its website and TV apps, to be offered under the name ‘ClubWWN’. The company’s new payment model uses the effortless Lightcast EasyPay MultiPlatform Subscription System, which makes authentication across web, mobile, and TV apps incredibly straightforward. Such a provision allowed ClubWWN to majorly expand and improve the multi-platform experience it offered its loyal subscribers. When continued growth meant WWNLIVE needed a website expansion to support its existing customer base and prepare for its future growth, Lightcast even added additional server power and redundancies to the website, in addition to providing automated software monitoring, more human monitoring, and 24hour support for its live events. The result is that the company’s fanbase and community keep growing to this day, purchasing its payper-view events and watching on demand, as well as subscribing to ClubWWN. T
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