20 | Acquisition International, June 2026 South East Asia’s Cold Chain and Logistics Experts hen it comes to shipping perishables, special care and attention is required to ensure safe transit and timely delivery. Making sure that its clients’ cool chains are as reliable as possible is the top priority of Freshport Asia, with the solutions it provides helping to offer a better shelf life, better control, less damage, and peace of mind. Chris Catto-Smith, who leads Freshport Asia’s supply chain and logistics consulting projects, said: “Shipping perishables is both an art and a science. Our culture of innovation and application makes it a breeze.” The company more than backs this claim up through its exemplary track record and the solid service that underpins it, with this combination being the reason behind Freshport Asia’s status as the very best at what it does. Not one to rest on its laurels, the company is always looking for new ways to improve the high-quality supply chain consulting, cold chain, and logistics management expertise it provides to its clients, and this is something that comes down to its small and mighty team of experienced industry professionals. Aforementioned Chris Catto-Smith is the man at the helm here, and has served as the managing director of Freshport Asia for almost 25 years. Originally from Australia, Chris has extensive experience in project management, concept design, solution development, and implementation, as well as providing associate support to leading service companies in South East Asia, such as Accenture, PWC, KPMG, IBM, Unilever, DHL, and more. Joining Chris is Chris Reichert, who is responsible for the perishable air-cargo business and cold chain operations; Michael Morritt, who designs and manages the construction of operationally efficient logistics and manufacturing facilities to world-class standards; and Mathilde Tran, Freshport’s associated retail supply chain consultant. Each of these professionals has more than a decade of experience in their respective areas, and they are all invaluable members of both the team and the company’s success. Thanks to these experts, Freshport is today unrivalled in areas including end-to-end supply chain analysis and improvement, solving complex logistics problems in innovative ways, warehouse design and operational flow improvement, creating bespoke approaches through its close client relationships, cold chain logistic improvement and cost reduction, as well as both the design and implementation of thermal cover solutions. Whilst its specialty area lies in fresh-cut and frozen-food supply chains, Freshport Asia has deep cross-industry experience and skills, operating separate lines of business as a result. These span supply chain consulting/ development and project management, perishable air cargo and temperaturecontrolled solutions, related value-added cold chain operations and the development of thermal solutions, and warehouse design/ implementation. “We also have facilities for storing and securing high-value cargo, whether it be precious commodities or live cargo, so customers have peace of mind someone is paying close attention.” Impressively, its own capabilities are just the beginning, as Freshport Asia combines its skills and capabilities through the strong partnerships it shares and the joint solutions it develops with both its clients and its partners. Aiding these relationships are the offices the company has in Thailand and Hong Kong, two of the biggest logistics and trading routes in South East Asia. This has helped the team to secure partnerships with the aforementioned Bangkok Flight Services (BFS), as well as numerous other associate partners in the region. Having successfully developed more than 100 supply chain projects across Asia to date, the last few years in particular have been synonymous with innovation and success for Freshport Asia, which has been recognised as a top logistics provider by its peers on several occasions. Aside from this, other achievements have seen it develop pioneering thermal covers that protect perishable cargo during transport and achieve a 30% reduction in waster for clients due to its efficient logistics solutions. Excitingly, this is just the beginning. Armed with specialist knowledge and its 16,000 square foot cold room facility in the BFS Cargo Terminal inside Bangkok International Airport’s freezone, where it has six individual rooms ranging from 25°C to -18°C to accommodate all manner of perishables, the company’s main focus continues to be empowering its clients to reduce waste and become more efficient across their supply chains. This takes a number of forms, such as reducing reliance on bulky packaging like polystyrene and gel packs without risking thermal integrity. Freshport Asia also understands that its clients sometimes need advice from industry experts on how their supply chains can be more efficient, and that is why it also offers expert advice as part of a value-add service. Outside of this, it also leverages this knowledge in-house for its many customers who have special request for their shipping needs, such as additional photos at key points or in cases where thermal protection or additional coolants might be needed for added protection, often when problems are suspected down the chain. Ultimately, by striving to provide practical solutions and technologies that its clients can implement to operate their supply chains in a way that is efficient, sustainable, and – above all – beneficial, Freshport Asia has solidified itself as a unique company renowned for transparency, quality, and full-service support across this environment. More on these services and the expert team behind them can be found at the web address below. Contact: Chris Catto-Smith Company: Freshport Asia Web Address: https://www.freshport.asia/ Based in Thailand, Freshport Asia is a logistics solutions company designing and implementing end-to-end cold chain networks. It also manages a unique perishable handling service for temperature-sensitive cargo inbound and outbound from Bangkok International Airport, this on behalf of Bangkok Flight Services. Named the Best Logistics Solutions Company 2026 – South East Asia on the back of its work in these areas, we take a closer look at these cool-care experts below. W
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