16 | Acquisition International, June 2026 Live Marketing Businesswoman of the Year 2026 (South America): Cristiana Gil & Management & Organizational Culture Excellence Award 2026 ased in São Paulo, Brazil, Eventesse is a live marketing agency specialising in creating unique and memorable client experiences underpinned by disruptive creativity and cuttingedge technology. Its in-house team, overseen by COO Cristiana Gill, comprises professionals from across planning, creative, productions, logistics, client service, and RSVP, with these members working in harmony to create live marketing solutions that foster personal, deeprooted relationships between a client’s brand and their target audience. Eventesse is grounded in the values of innovation and excellence, and these serve as the foundation of an approach that takes big ideas and turns them into unique, impactful events, complete with measurable results. The power of creativity guides the initiatives Cristiana and her team deliver, and she believes it is this force that will shape their future in live marketing, leading to more experiences that engage, transform, and resonate with audiences in a responsible and unforgettable way, as they have offered for more than 15 years. Behind this 15-year journey of live marketing success, across which the company has delivered incredible experiences for the main stakeholders of major brands – this thanks to its complete solutions and specialised verticals in events, incentives, and promotional marketing – is a value proposition based on four pillars. These span a collaborative relationship, an ‘all in-house’ strategy to eliminate the surcharges of fourth-party suppliers, encompassing support through a workflow management tool, and a traceable/auditable process. The expert team behind Eventesse are the ones responsible for upholding these pillars, and their passion for marketing and the positive impact it can have on people’s lives is what encourages them to not only embody these principles, but to build win-win relationships with their clients and prioritise ESG practices across their delivery. Ultimately, the intention is to work for the balance of relationships and create a better world. This is an ongoing commitment for Eventesse, which is true of their training more broadly. Whilst every member of Eventesse is deeply experienced in their own right, they are all afforded an annual training schedule spanning 80 hours, across which technical and behavioural topics are both covered, promoting constant evolution across all aspects of soft and hard skills. Given the nature of this work, a big part of the training the team do is to participate in events, fairs, and festivals, absorbing everything and sharing ideas on how this can be applied to their daily work and enhance the delivery of their marketing. Cristiana plays a key role across this entire process, and since becoming a partner in the agency in 2024, has led an internal growth strategy that has tripled the size of the team in less than 12 months and doubled annual revenue in her first fiscal year in this position. This is just the beginning, as the organisational culture and internal structure of Eventesse has also shifted, with new departments being introduced to ensure consistent delivery, scalability, and preserved customer satisfaction define every stage of the client experience. Eventesse has carved out a name for itself as an award-winning operation as a result, with Cristiana believing that its ability to turn strategy into measurable results, all whilst maintaining a focus on quality and people, is something that particularly sets it apart. Recognition has followed, with the agency earning several awards and certification and ultimately becoming the reference for live marketing in Brazil. Cristiana has also earned her fair share of acclaim, touted as one of the finest businesswomen in the sector. “As a businesswoman, I value inclusive leadership, talent development, and data-driven decision making, ensuring sustainable growth and positive impact for clients, the team, and partners.” With Cristiana Gil at the helm, supported by other key members of the team here, such as Milena Sakamoto, who founded Eventesse, the future is bright for Brazil’s best live marketing agency as it continues to work towards its goal of making every experience amazing. More on how it achieves this can be found at the website link below. Contact: Cristiana Gil Company: Eventesse Web Address: https://www.eventesse.com.br/ Live marketing sees real-time interactions created between brands and audiences, driving better engagement and building deeper emotional connections than can be achieved through traditional advertising. From live events like trade shows and product launches to live streams on platforms like Instagram and YouTube, live marketing covers a number of channels where consumers are based. Eventesse has become synonymous with live marketing in Brazil, and with COO Cristiana Gil being honoured here with a duo of well-deserved awards, we spoke with her for more. B Eventesse
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