18 | Acquisition International, July 2026 Turning ‘Unglamorous’ Materials into Moving Visual Communication Companies often use slides to defend important ideas, sell projects, train teams, or present strategies, but these materials are often created without any real method behind them and often suffer from poor visuals, overloaded information, and general audience disconnect. Shaking up the Brazilian market by introducing a new method, today carried out by his company, MonkeyBusiness, we caught up with Marco Franzolim following his recognition as the Most People-Focused Business Leader 2026: (Brazil). Contact: Marco Franzolim Company: MonkeyBusiness Web Address: monkeybusiness.com.br/ Sometimes, a business’ most important communication materials are not the ones that get the biggest budget or the most executive attention. These are usually reserved for advertising campaigns, which get the spotlight simply because they are visible outside the business. But there is another layer of communication that moves businesses every day, one that is less visible but just as decisive. And it is here where Brazil’s MonkeyBusiness can be found, alongside huge clients like Nike, Visa, and Disney. This other layer covers things like professional presentations, strategic sales decks, internal training materials, corporate videos, animations, stakeholder communication, and audiovisual content, all of which help companies to explain ideas, align teams, sell projects, train people, and accelerate decisions. Each of these areas is key, and MonkeyBusiness believes that companies can only move ahead when they have them nailed down. “We do not treat these materials as minor deliverables”, Marco told us. “We treat them as business-moving assets. They are the everyday communication pieces that align people, reduce friction, shorten decision cycles, improve understanding, and help companies gain progress one centimetre at a time.” Since 2009, MonkeyBusiness has been driving outcomes through a creative and strategic method that blends communication planning with narrative structure, visual identity, design, and audiovisual thinking. This method allows the company to explore its clients’ problems before execution begins. The context is studied, the message organised, the narrative logic defined, the visual system designed, and only then is the final material produced. “I developed a method that brought together techniques from advertising, communication planning, storytelling, narrative arcs, visual identity, Gestalt, design, cinema, literature, audiovisual language, and motion design”, Marco told us. His goal was to turn professional presentations from static slide files into strategic communication pieces. Given his approach has forever changed the way companies in Brazil understand presentations, it would be fair to say it has been a resounding success – thanks in no small part to MonkeyBusiness. Detailing his journey from an advertising background to becoming the people-focused business leader of MonkeyBusiness, Marco took us back to 2008, right around the time he started to notice that agencies were constantly creating presentations, but none seemed to have an actual method behind them. So, this same year, he began developing his own way of planning, writing, designing, and animating professional presentations, paving the way for MonkeyBusiness the next year. MonkeyBusiness entered the market guided by the belief that presentations should be treated as strategic communication tools. The blend of this ethos and Marco’s method helps people to communicate, explain, and sell better, and it makes audiences act. More than 2,000 clients have felt the full impact of this over the last 17 years, with approximately 7,000 projects delivered across 12 countries by Marco and the team. Of course, this level of success has only been achieved by Marco’s willingness to adapt, as markets, audiences, and technology are certainly not the same today as they were in 2009. He explained: “To lead MonkeyBusiness, I had to learn not only how to create, but how to keep a creative company relevant for almost two decades. That requires study, curiosity, discipline, and courage to change before the market forces you to change.” With everything from TED-style presentations to Pecha Kucha, the 10-20-30 rule, remote communication, and now AI having made their presence felt in recent years, Marco sees the value in these trends as being to study them and understand how they can be used to improve quality, speed, intelligence, and effectiveness for his clients. Concerning AI, this is still an ongoing process, but the company has found some uses for it within a system that remains grounded in human creative responsibility and editorial judgement. Ultimately, in the same way Marco Franzolim is not just a business leader, MonkeyBusiness is not just a company that makes presentations, videos, or animations. It is a creative consultancy that has taken the strategic method of its founder and used it to turn complex corporate messages into clear and moving visual communication. Things may have started in Brazil, but MonkeyBusiness is now ready to help companies anywhere in the world to communicate better, move faster, ands get their best ideas understood.
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