Month 2025, Acquisition International | 9 make sure that people always feel this way upon leaving Browsthetics, Ruta engages in training constantly, refining her techniques and staying inspired. All of this positions Ruta as an industry leader – one that follows her heart more so than anything, raising the bar for others to aspire towards in the process. Especially with regards to following her heart, Ruta also offers complimentary brow sessions for cancer patients before they begin chemotherapy. Ruta told us that this has become a deeply meaningful segment of her work as she helps women to hold on to a sense of self, dignity, and as much confidence in their changing appearance as possible in such a vulnerable time. Ruta supports women with the utmost respect and care as they step into a vulnerable and daunting chapter of their lives. With the aesthetics sector moving quickly around her – a process Ruta finds both exciting and overwhelming in equal measure – this one-woman show remains passionate about focusing on what really works, and not blindly following trends. Ruta told us: “I stay ahead by remaining curious, listening to my clients, and trusting in quality over hype. Quiet consistency is my approach – and I believe that’s what builds trust over time.” Trust continues to be at the heart of Browsthetics, which last year launched the Browsthetics Training Institute as a way for Ruta to share with others the experiences garnered over thousands of client hours. From writing all of the manuals herself to delivering the training, Ruta does it all, encouraging students to be themselves and not follow a script. Continuing down this path of mentoring and teaching is Ruta’s main focus for the rest of 2025. In short, when pinpointing what sets Browsthetics apart, it is ultimately that the brand goes beyond beauty to nurture care, connection, and a space where people are seen. Meeting her clients with real empathy, Ruta doesn’t just see a person’s features – she sees the person. This encompassing ethos is what makes her clinic deserving of this award. Contact: Ruta Drumstaite Company: Browsthetics Web Address: https://www.browsthetics.com/ Semi-Permanent Make-Up & Aesthetics Clinic of the Year 2025 – South East England rowsthetics, a one-woman business specialising in semipermanent make-up and aesthetics treatments, sees Ruta deliver everything from brow and lip treatments through to dermal fillers, skin rejuvenation, and facials. Across her entire portfolio, Ruta delivers an expert blend of technical skill and emotional care – but more than this, what she does comes from a personal place, and this is what makes her such a trusted practitioner. Guided by the values of authenticity, emotional safety, and continuous growth, Ruta takes her time with every client – listening and creating a space where they don’t feel rushed or as though they are being judged. This support and understanding is the first step in their journey, and Ruta recognises that every detail matters, as well as just how powerful those little moments can be when working with someone struggling with their image. “These values show up in everything I do. I think that’s why so many clients return to me – not just for the results, but for how they feel during and after the process. My goal is that my clients leave with more confidence. Because in the end, success isn’t just how something looks – it’s how someone feels afterwards. That’s the real transformation. ” Most of the clients Ruta works with are busy women – women balancing careers, families, or other such matters – and it is her aim through Browsthetics to ensure they feel better in their own skin without having to engage in heavy, time-consuming maintenance. Women are not the only ones Ruta works with, as plenty of men also visit her clinic in search of subtle results. Whomever she is treating, Ruta’s approach is warm, relaxed, and deeply personal, tailored around a person’s lifestyle, goals, and what is the best fit for them. On the back of this, Ruta explained: “Clients often say the experience feels like a reset – not just for their face, but for their energy, too.” To All over the UK, there are people silently struggling with their self-worth, feeling uncomfortable in their own skin, and gazing into the mirror wondering if they’re enough. This is something Ruta Drumstaite experienced first-hand, and that is why she helps people to feel as beautiful as they are – not by changing them, but simply by enhancing what is already there. Ruta carries out this work through Browsthetics, a venture she told us more about when we caught up with her. B
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