AI Issue 9 2017

Acquisition International - September 2017 61 all capsules and tablets to be some form of medication. Hence the nutraceutical industry must take on this challenge over the coming decades, to educate the public in this sphere. Since GenLife is a pioneer in this industry in India, a large part of this responsibility must be shouldered by us. “However, the fast-growing urban population with its highly increasing disposable incomes, present a huge market opportunity for us. Indians are falling into the ‘lifestyle trap’, like a vicious cycle, which is negatively impacting our health. A little bit of awareness and focus on prevention is the need of the hour. Prevention is also much cheaper than cure and as such, the nutraceutical industry can make a huge positive impact on the long-term health of people in India.” Prevention Is Cheaper Than Cure