Issue 8 2022

10 Acquisition International - Issue 8 2022 May22144 Most Creative Consultancy CFO (Latin America): Agustín Correa Wunderman Thompson as a company has developed a reputation for the utmost creative consultancy excellence over the time it has been in operation. From the very first client to the most recent, it has dedicated itself to helping clients put their best foot forward in their market segment, inspiring growth for ambitious brands by ensuring they can keep up with the ever-shifting sands of the modern world’s disruptive technology and market change. As the CFO for this company, Agustín Correa has secured his reputation as one of the foremost financial professionals in creative consultancy. gustín Correa of Wunderman Thompson has made a name for himself as its Chief Financial Officer and one of its crossfunctional professionals when it comes to international expertise in business, market analysis, accounting, taxes, credit, and collection. Based out of Wunderman Thompson’s Bogota office, he has served as a financial controller in both advertising services and consumer goods industries. Fundamentally, his combination of strong analytical skill and business insight has allowed him to promote change, drive business growth, and inspire ambition in his team, something that has effectively allowed him to drive positive forward momentum for his company, its clients, and his own personal career. The company itself prides itself on the inspiration of growth for brands with ambition enough to achieve it. In essence, it makes itself a partner to their success and future development as a part creative agency, part consultancy, and part technology company, with its experts striving to deliver a driving force for better across the entire brand that is brought to its clients with the most impeccable customer service at heart. A part of this customer service dedication is its commitment to ensuring that its own internal processes are well designed. After all, in order to strengthen its clients for their move into the emerging new age that is securing its pre-eminence after the pandemic, it must itself be prepared to meet any challenges this entails head on. Globally speaking, Agustín Correa has seen his company grow into a 20,000-person strong enterprise. Thriving in 90 markets worldwide, its people operate with connection, collaboration, and mutual respect in mind at every turn, using the driving ethos that Agustín Correa and his fellow directors have imbued into the company to ensure that every client walks away having had the best experience. Thusly, it has been able to bring creative storytelling together with diverse perspective, inclusive thinking, and highly specialised vertical capabilities in order to drive the growth of its clients’ businesses in an international and industry agnostic sense. The customer can, in this manner, expect to be taken on a journey when it comes to Wunderman Thompson for creative consultancy. A From communications to commerce, consultancy, CRM, CX, data, production, technology, and end-to-end solutions that deliver the most revolutionary work, it has secured notoriety in the international corporate ecosystem for being one of the most effective drivers of positive forward momentum that allows clients to put their best foot forward. The position of Agustín Correa as CFO is an indispensable part of this process. In 2020, his efforts alongside the rest of the company’s leadership team ensured the successful release of the Inspire platform; this platform, a proprietary online interface that explores what makes an inspiring brand effective, has been developed with the utmost rigour as standard. Rooted in proven tactics, trusted methodology, and the quantification of previously somewhat nebulous growth points, Wunderman Thompson has identified what makes a brand successful, taking multiple dimensions into consideration and narrowing them down to the best qualities that a brand can embody, and – most importantly – how to actionably implement these. Culminating in the annual list of the Inspire Score Top 100 Most Inspiring Brands in the World, its wide range of different capabilities has endeared it to a wide range of different clients that has only grown more expansive as its online platform has continued to grow and improve. Indeed, with proven acuity across the industries of data, health, inclusive XP, intelligence, production, and technology, the expertise it has gathered into itself through its incredible staff has set it in good stead to be a linchpin of modern communication consultancy. With paradigms shifting under the feet of the corporate ecosystem on a near-daily basis, the impact of the pandemic, and the changing situations brought on by geopolitical circumstance, having a good consultancy on side is becoming more important than ever, and many brands have awoken to this truth. Agustín Correa and his company and his team hope this continues to be the case long into the future, allowing them to continue to bring many more clients into the fold. Indeed, this attitude has aided them in gaining and maintaining several very high-profile clients over the years it has been in operation, each of whom have given it several glowing reviews and testimonials that have created an atmosphere of mutual growth and development.

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