Issue 7 2020

44 Acquisition International - Issue 7 2020 Feb20432 A Food Revolution Staying healthy isn’t always the easiest option, but for Amy Lacey, it was vital she found a way to transform her life. After being diagnosed with Lupus, she set about finding exciting alternatives to her regular diet. Cali’flour Foods is the result and has earned her the title of Most Influential Woman in Healthy Eating Innovations 2020 – USA in this year’s Global Excellence Awards. We look more closely at her and the firm to find out more. hen Amy Lacey was diagnosed with Lupus in 2010, she knew that things had to change. Change is never easy, however, so instead of moving the entire family to a menu that suited her new needs, Amy decided that she would create her own food that could be enjoyed by everyone from her vegetable-shy son to her potentially inflamed self. The result was Cali’flour Foods, a company committed to the creation of those comfort foods that everyone loves and enjoys, but with a twist. These products would be gluten free, with no grains, keto friendly, low carb, no fillers and no nuts. The base of every product is simple, with each recipe inspired by the use of whole heads of cauliflower, egg whites, and mozzarella cheese. This approach ensures that consumers can be sure of consistency in every bite. The business started out at farmers’ markets in Northern California and grew so successful that Amy initially struggled to keep up with demand. Cali’flour Foods has always stood out thanks to its straightforward approach and remains the only producer on the market to still use a base of only three basic ingredients with no fillers. By using the entire cauliflower, Amy and her team are able to pack every single bit of nutritional value into their products. Nothing is left to waste and everything is passed down the food chain. W With such a simple approach, it’s not surprising that Cali’flour Foods is a product that can fit into any lifestyle. The decision, taken at the start, to ensure that it was a line of food that could be enjoyed by all has not only allowed Amy and her family to continue their tradition of Friday night pizza, but has made sure that hundreds of families have been able to eat together, despite dietary challenges. The success of Cali’flour Foods has allowed the business to expand far beyond the farmer’s markets it began in. Now the company has become well-known across the industry for its products. Amy has sold online for a number of years on her own site and through Amazon. It was Facebook, however, that proved to be a vital tool in sharing her products to a larger audience. Recently, the line has been able to expand into the high street, with such names as Walmart, Kroger, Whole Foods, Safeway and Hy-Vee stocking items the length and breadth of the United States. Those in Canada looking for the Cali’flour Foods line can get items from Natura Market, with the team already looking for ways in which they can expand to the rest of the world. Needless to say, Cali’flour Foods has gone through a long period of development, but such success could never have been achieved without the tenacity and determination of Amy Lacey. Supported by her family to create something that could bring them all together, it’s no surprise that she takes a great deal of pride in the work she has done. It’s this pride in her work that has allowed Cali’flour Foods to achieve such success. Contact: Amy Lacey Web Address: www.califlourfoods.com “The base of every product is simple, with each recipe inspired by the use of whole heads of cauliflower, egg whites, and mozzarella cheese. This approach ensures that consumers can be sure of consistency in every bite.”