Acquisition International - Issue 5 2022 21 ABDA Aviation is a GSSA (General Sales and Services Agency) specialising in the air cargo business and representing in excess of 20 airlines globally. It has been recognised by Acquisition International as Most Outstanding Air Freight Services Provider 2022 – Malaysia, so we learn more about how this is the case. Mar22776 BDA Aviation aims to be a global champion in the GSSA business and to be synonymous with quality, safety, and profitability. It is constantly innovating its service delivery to benefit both its customers and business partners and underlying this are its core values of the ability to adapt, innovate, and constantly improve on its service delivery. Its survival and ability to continue to grow as a business and its profitability during the pandemic is testimony to how these core values have supported it so well. The company provides services to both the airlines it represents and the shippers/cargo owners it works with, differentiated from competitors by its ability to produce tailor-made solutions. It understands that no two customers are the same in their needs and requirements, so makes sure that such requirements are met without compromising on quality, safety, and profitability. In so doing, it is able to provide niche services. Striving to satisfy these client requirements are the company’s team, with two ingredients of what the company looks for in its staff being a ‘never say die’ attitude and integrity. The rest it can provide them with through training and proper management guidance. The business is a team sport and its staff work as a team, complement each other, and take all challenges in their stride. ABDA Aviation has developed its staff into a cohesive team with the sole purpose of making its business partners and customers a priority. The changing trends and business models of ABDA Aviation’s business partners and customers have evolved and changed rapidly over the years, and the impact of COVID-19 has expedited some of these changes. Events like the focus on climate change, Russian-Ukrainian conflict, and the changing rules as a result of the pandemic have made balancing business expectations a lot more difficult. The company’s core values have aided it in its efforts in coping with these changes. Meanwhile, the unexpected advantage it has found itself in during the pandemic has been that the logistics business was given a huge boost in terms of rising business demands and opportunities made possible where online business became a way of life for most individuals. Going forward, rising inflation and sanctions imposed on Russia is expected to have a global impact, and rising costs and financial pains that most people are going through worldwide is widespread and unavoidable. CEO of the company, Dato JJ Ong said, “The challenges ahead of us are insurmountable and we can only deal A with it one at a time. In a nutshell, we have to be agile, adaptable, and determined to persevere in these trying difficult times.” Company: ABDA Aviation Sdn Bhd Email: info@abdagroup.my Website: www.abdagroup.info The Best in Air Cargo Transportation
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