AI Magazine Issue 3 2018

54 Acquisition International - Issue 3 2018 MacMillan Trade Marks Attorneys provides expert advice in all areas of Australian trademarks and intellectual property (IP). We profiled the company and invited Managing Director and Trademark Attorney, Tom Rinder to tell us more about the firm and what attributes he believes have led to its ongoing success. acMillan Trade Mark Attorneys specialises in providing clients with efficient and effective protection, as well as enforcement for their trademarks and IP in Australia. Also, they can be a single point of contact for all such matters worldwide. Well-renowned and highly-certified, the company’s Director of trademarks, Tom Rinder, is a trademarks attorney, an elected fellow of IPTA(Institute of Australian Patent and Trademark Attorneys), the peak body in the organisation’s jurisdiction, a member of INTA (International Trademark Association), and IPSANZ (Intellectual Property of Australia and New Zealand). Also, he has 15 years of experience in the IP field. The Institute of Patent and Trademark Attorneys of Australia (IPTA) is the peak body in Australia, where experts in the trademark are elected and the IPTA website can be used to find professionals in the field. This accolade and recognition of Tom emphasises the quality that is maintained amongst the firm. Tom takes the time tooutline the firm’s targetsandoverall goals, explaining how these will help the firm achieve its mission of providing only the best service possible to client, before highlighting that the team are well on the way to achieving this mission, as demonstrated by its already high success rate. “In 2007, our firmwas establishedwith a vision to provide the highest level of service at a greater value for money to our clients, and we provide the surety of a fixed fee basis for trademark registrations”. “Furthermore, the advice we provide is always clear, concise and delivered in language that everyone can understand. Trademarks can be a complex area which we streamline and take care of all the technical requirements on behalf of our clients, with a registered trademark attorney handling every matter. We have a high success rate and proven results to efficiently and effectively protect your business.” Possessing an ability to stand out within the industry is a crucial aspect of the success of MacMillan Trade Marks. Tom explains what differentiates the firm from its competitors and marks them out as the best option for their clients. Company: MacMillan Trade Mark Attorneys Contact: Tom Rinder Email: info@mtrademarks.com.au Address: Level 13, 200 Queen Street, Melbourne, Victoria, 3000, Australia Phone: + 61 1300 761 356 Website: www. macmillantrademarks.com.au TheMacMillan Difference, Trusted theWorld over M 1801AI82 “Through our extensive expertise, we take care of the entire process for registration of trademarks, as well as using a plain English approach to simplify the complex legislative and regulatory regimes required to obtain protection”. “Additionally, our unique fixed fee process, includes a brand review and clear recommendations to obtain the best possible protection under Australian law. Plus, through a 100% commitment to delivering on the promises we make, we can achieve our firm’s mantra which is to provide industry leading service at the best value for money in our jurisdiction.” Internally,Tom iskeentohighlightthattheteamproduces consistent results thanks to staff’s ability to provide the best possible option for clients, and also the dedication amongst the team to exceed clients’ expectations, and act as part of their business. “Within the company, the team practices efficiency and dedication to everything we do. We like to consider ourselves as an extension of our client’s business, like an in-house trademark attorney who can be called upon whenever they need”. “Keeping abreast of industry innovations allows us to stay at the forefront of technology and efficient systems to undertake our work, and this assists us to provide holistic solutions to our clients.” Overall, working within the trademark industry requires dedication and expertise, and MacMillan Trade Marks has achieved these outcomes with knowledge and their impressive skillsets. In his concluding comments, Tom mentions how important it is that the team will continue to keep up to date with the ever evolving regulations, and keep an honest and transparent approach when dealing with clients. “Essentially, Trademarks and IP requires expertise, it’s more than just filling in a form, however, this is all some companies provide. Client’s today need to be discerning in their decision to appoint a trademark attorney with due skill and knowledge, we take the time to learn about the business of every client we take on, which allows us to provide a complete and clear recommendation to our clients. “Ultimately, we always believe that trademarks are what we do, and we do it the best.” “Within the company, the teampractices efficiency and dedication to everything we do.”

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