AI Magazine Issue 11 2018

Acquisition International - Issue 11 2018 39 Tolerance Stack Analysis Software. We use this technology to validate our plastic part designs before they go to production tooling. This is a key advantage to have over other design houses, and it is my mould design and injection moulding background experience that has been key in implementing this in our company. This experience is critical in assisting to design parts that can be manufactured, cutting down on the Design for Manufacturing (DFM) process, resulting in faster product development and lead times to market. “3D printing technology is another tool in our growing arsenal. This technology has helped Helping Companies to Release Their Products to Market us immensely, and its use has drastically cut the cost of prototype tooling and development lead times to our customers, highlighting the benefits of staying at the very cutting edge of technological developments.” Alongside technology, Barry firmly believes in supporting his staff, as they are central to ensuring excellence for his clients. As such, he is eager to explain the internal culture in his company and how this helps drive new ideas and innovations. “Internally we are primarily an ‘ideas’ firm. We like to promote ‘ Imagineering ’ and to make it ‘Enjoyneering’ for the staff. To stay ahead of your competitors, you need to think outside the box and be creative with your solutions. These are the ideas and culture that I nurture within the firm and the staff enjoy the challenge.” Looking to the future, Barry is keen to drive continued innovation at, helping to support an even wider range of clients, as he is proud to conclude: “Moving forward, I would like to grow the company to increase the service capacity for more design, software analysis and laboratory testing. This would provide a turnkey product development service to our customers.”