Acquisition International - Issue 10 2022 7 Global marketing agency, Croud, works in partnership with some of the world’s leading brands. With bases in the UK, US and Australia, the agency employs the best and brightest talent to provide its clients with an all-round digital marketing service. In light of Global HR Director, Sarah Neblett-Lindo’s extraordinary success within the Influential Businesswoman Awards for the second year running, we take a look at the significant impact she has had on the company’s global HR strategy. Jun22373 orking with household names and global brands such as Avon, Vans, Compare the Market, Jigsaw, and Brewdog, digital marketing agency, Croud, has been building strategic partnerships with its clients since 2011. The company provides a full range of digital marketing services from PPC and SEO to full digital transformation programmes and data solutions. Sarah Neblett-Lindo has been at Croud for more than two years, during which time she has designed an HR strategy that continues to support the exponential growth of the business. With an impressive track record in HR, much of Sarah’s previous experience has been with FTSE100 and Fortune 500 businesses. This has provided her with an excellent grounding and depth of exposure to the workings of what she calls “the machine”. Having built a solid understanding of business operations in larger companies, Sarah has been able to translate and deploy some of this expertise to smaller businesses. She looks for quick and impactful wins, whilst at the same time ensuring that each organisation she works with is analysed in detail. “The product may be the same, but the culture, the people and the organisation’s ethos may not be,” Sarah tells us. “This means that each business requires a bespoke roadmap when defining strategic plans.” Since Sarah joined Croud, she has embarked on a journey of diversity and inclusion. The company is committed to creating a community and sense of belonging for all its employees and stakeholders. Sarah believes that establishing the Equality, Diversity and Inclusion agenda at Croud is her biggest achievement to date. “I can see the difference that our strategy and the execution of our agenda is making. It’s critical that we do what we say we are going to, and hold ourselves accountable if we don’t.” Sarah is seeing a positive movement towards diversity as a whole, with more women are being employed in key roles in many industries, media included. The key to this has been a seismic shift in the attitudes of women. Many are no longer willing to accept a lower level of recognition than their male colleagues. The global spotlight W Most Influential Performance Marketing Businesswoman (UK): Sarah Neblett-Lindo on large companies who do not remunerate their employees equally, as well as social movements such as Black Lives Matter, have helped amplify the disparity that exists between the treatment of white males and everyone else. Like many women, Sarah has found the corporate world littered with explicit and implied negative behaviours and microaggressions. This, she tells us, can lead you to feel that although acknowledged, you are somehow less important than your male counterparts. Sarah’s advice, echoed by many successful women in business, is to know your subject. Start from a place of qualified knowledge and learn to be brave. Have the courage of your convictions and ensure that you achieve a fair and just outcome. She’s also a fan of selfbelief and trusting your instincts, but views it as important to find your supporters too. Don’t forget that some of these can be men, so make sure you’re open to allies that will support your growth. Looking to the future, Sarah continues to focus her energies on supporting the women in her organisation. She is engaging with female leadership development programmes to provide career progression opportunities. She wants to maintain delivering meaningful change and adding value to the organisation – And we are truly rooting for her. Company: Croud Contact: Sarah Neblett-Lindo Website: croud.com Working with household names and global brands such as Avon, Vans, Compare the Market, Jigsaw, and Brewdog, digital marketing agency, Croud, has been building strategic partnerships with its clients since 2011.
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