18 Acquisition International - Issue 10 2022 Aug22353 Best Qualitative Research Resources Company - London Gemma Hawkins founded Hawkins Research Ltd in 2017 with the mission of providing inhouse respondent recruitment to take part in market research studies in the form of one-to-one interviews, focus groups, online surveys, and telephone/web assisted interviews. Using its trustworthy and reliable database, the company has a number of different potential respondents available including medical professionals and patients, as well as consumers, B2B, and B2C. rom consumer market research to researching health conditions, the views of the public are very important. Bringing a new product to the market costs manufacturers a huge sum of money, so they need to be confident that it is going to do well. To support this, each year, thousands of people are paid to taste or trial new products and give their views on how closely they meet their needs. As a bona-fide growing company, building on experience and passionate about what it does Hawkins Research offers its clients a professional, cost-effective concept to solution, working hard to keep them in the loop throughout the process of recruitment. Recognising that the right respondents are essential for each project, the company utilises a bank of qualified resources to recruit speedily and effectively while always maintaining attention to detail and top-notch communication. Clients can be assured that Hawkins Research will always be honest and truthful especially when a scenario arises signalling that there could be a failure of a project; giving cost effective solutions to enable successful completion of any such project. Its great reviews and the long-term clients with whom Gemma has close ties, enables word of mouth to be generally enough to bring new clients onboard. The aim of Hawkins Research is to enable the public to voice their views with the mission of helping change which underpins its success but there have been challenges to this. Online scamming increased during the Covid-19 pandemic, as more people found it difficult to afford to live, such that new respondents were sceptical believing they were being scammed and that the research was not genuine. In response and wishing to create a relationship of trust, the company has increased the time they spend talking with respondents assuring them that it is only their views that are being asked for and absolutely nothing else which applies both in the field of health and consumer research so, alongside building trust with their patients and consumers, the company is seeking to add to its database the number and diversity of respondents who are able and willing to give their feedback to companies with the ultimate goal of improving their lives on healthrelated issues and products bought on a daily basis. Added to scepticism created by the pandemic, there is reluctance of many willing to talk to pharmaceutical companies about their illnesses, conditions, and treatment as health conditions are a sensitive subject, but the rarer the condition, the less healthcare companies know about it, F and the more important it is that they hear from those who are affected. Research is a vital part of a pharmaceutical company process when it comes to diseases and long-term illnesses, especially the rare ones, and they can really learn a lot from the patients themselves, who can give insight into how a product could be improved in order to manage their condition. Families and caregivers can play an important part by sharing their valued perspectives too. Community is important to Gemma such that Hawkins Research makes donations to the NHS and various charities for every medical project undertaken by her company and she also supported a local community by sponsoring an Under-9s local football club. Gemma is proud to say that her company has recently worked on a major project for Blood Cancer UK where, with the help of patients and Hawkins Research, the Charity has now created a patient information booklet for those newly diagnosed. The booklet was named one of British Medical Association’s Top 5 Health Resources of 2022. Company: Hawkins Research Ltd Contact: Gemma Hawkins Email: gemma.h@hawkinsresearch.co.uk Website: www.hawkinsresearch.co.uk Company: Hawkins Research Ltd Contact: Gemma Hawkins Email: gemma.h@hawkinsresearch.co.uk Website: www.hawkinsresearch.co.uk Jamie Taylor Photography
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