Influential Businesswoman Awards 2026 | 39 Most Influential Sports Broadcasting Businesswoman 2026: Ursula Romero Gerberding or 30 years, ISB has specialised in host broadcasting some of the biggest sporting events in the world, positioning itself as the company for all of a provider’s sports broadcasting needs. ‘Influential’ is a term that has become synonymous with the company over the years, from its days developing the host broadcasting concept and making the Olympic Games accessible globally (it was the managing company of the IOC’s host broadcaster until 2012) to today, where it has created a dedicated OTT platform for The World Games. The success that the company has experienced since opening its doors in 1996 can be attributed to the years of experience it boasts in this space, with these having afforded it privileged access to, and close collaboration with, some of the leading technology providers from all over the world. Ursula commented: “This enables us to deploy rapidly on a global scale, with access to broadcast and top-class speciality equipment.” Alongside this, the team have developed a comprehensive network of leading broadcast professionals across all areas of the discipline, with these covering multiple countries and languages and enabling the company to place its highly skilled personnel anywhere in the world. The core team deployed across every production share over a century of experience, and their expertise is the foundation each unique project is built atop of, before they are scaled to meet the specific requirements laid out for every project. Ursula is at the heart of this team, and one of few CEOs and managing directors in the male-dominated world of sports broadcasting. A role model for many young women looking to find their way in this industry, Ursula has ensured women play key roles across the teams she builds for the sports broadcasts ISB manages, and nowhere can be this be seen better than through The World Games 2025 in Chengdu, China, where Ursula employed an all-women crew. The team even went viral, adored by the local press in China. Similarly, of the 16 employees ISB has at this moment, ten of them are women. What makes this all the more impressive is the diversity inherent across the members, with people of all ages and from across the world working with the team. Such diversity is reflected further across the broadcaster’s portfolio, which not only covers the likes of the Summer and Winter Olympic Games, the Paralympic Games, the Invictus Games, and other sporting events, but also the likes of COP29, Primavera Sound, MDLBEAST, and more. “We are not only great at broadcasting live sport, but we are also very good at adapting to any production, no matter the budget or the event.” ISB’s ability to adapt and evolve is crucial in this environment, which is one of rapid change. Navigating this is a real challenge for decision makers like Ursula, who seeks to strike a balance between keeping the family culture of her company intact whilst ensuring that everyone is pushed to achieve the best they can creatively. An empathetic and emotionally attached leader, Ursula does not see these traits as weaknesses, but rather key parts of what make her such a successful and influential businesswoman. For those looking to follow in her footsteps, Ursula’s advice is simple: “Live broadcast and production is a very stressful environment but the most important thing is to have fun and enjoy. We do NOT save lives and perfection is definitely the enemy of the good.” Having an education in this discipline also helps (Ursula herself has a BA from the University of Utah and a master’s degree from the London Film Academy), but there is no substitute for experience. This is why Ursula is always getting stuck in. With the hands-on ethos of its CEO radiating throughout International Sports Broadcasting, the company continues to stand as the only choice international sports federations, event organisers, media companies, and more looking to enhance event visibility and impact need. For the invaluable part she plays in this company, we are delighted to recognise Ursula Romero Gerberding here as the Most Influential Sports Broadcasting Businesswoman 2026. Contact: Ursula Romero Gerberding Company: International Sports Broadcasting Web Address: https://isbtv.es/ Every athlete has a unique story, and International Sports Broadcasting (ISB) strives to capture the sights and sounds behind these stories, sharing them with the world. Ursula Romero Gerberding is the CEO of this leading sports production and broadcast company, with this position marking the culmination of a more than 25-year journey in the realm of video production. For more on both her role and ISB itself, we caught up with Ursula, who has been recognised in our Influential Businesswoman Awards 2026. F
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