Influential Businesswoman Awards 2026 | 27 Most Influential Live Marketing Businesswoman 2026 (Brazil): Renata Leme Based in São Paulo, TSBetc goes above and beyond the role of a traditional events agency, leveraging three decades of experience to turn dreams into reality and ideas into unforgettable experiences. The agency offers a comprehensive portfolio of services, including events, incentive and relationship campaigns. Conventions, trade shows and conferences, booths, BOXXperience, promotions, brand activations, product launches, award programmes, and more. At the helm of this leading agency is Chief Operating Officer Renata Leme, a global MICE and Live Marketing leader boasting extensive experience in steering high-impact experiential projects. As COO of TSBetc, Renata ensures that all operations keep pace with the agency’s unrivalled ambition. She is responsible for structuring processes, developing leadership, raising the standard of delivery, and, above all, consistently connecting strategy with execution. Renata joined TSBetc at a key moment of expansion, both in Brazil and internationally. The agency had invested 1.5 million euros to enable its operations within a European country and was preparing to officially inaugurate the strategic advancement with the launch of its Portuguese office within the city of Porto. Taking on the role of COO at an agency undergoing such exponential growth is a significant milestone, representing the trust and responsibility afforded to Renata and providing her with the opportunity to contribute directly to the agency’s expansion. “My previous experience has been fundamental in building this path,” Renata reflected. “Working across different agencies – leading largescale projects for major brands – gave me the perspective needed to handle complex scenarios, diverse teams, and high-level demands. In addition, my background in engineering provided a strong analytical foundation, which today translates into organisation, efficiency, and more structured decision-making. All of this has prepared me to take on a role that requires both a broad vision and strong execution capabilities.” This has been one of Renata’s most significant challenges over the course of her career: the constant need to prove capability. Credibility is not automatic in many contexts; instead, it must be built and, often, reaffirmed over time. Renata approaches this hurdle with consistency, opting to deliver strong results, support decisions with clarity, and develop a perspective that goes beyond execution. “Over time, authority stops depending on external perception,” she told us, “and becomes the result of your track record.” Since entering the industry, Renata has watched live marketing to evolve from a primary operational function into a strategic pillar within companies. Early in her career, it was common to see many women in executive roles – organising, solving problems, and making sure everything ran smoothly – but with limited presence in decision-making positions. At the time, there was a clear divide between those who executed and those who decided. Today, she affirms, that landscape has changed. Now, women hold leadership roles, lead complex projects, and actively participate in business decisions. Renata attributes this progress to have been driven by a combination of factors, including increased pressure for diversity; cultural shifts within organisations; and a new generation entering the workforce with different mindsets, who are less willing to accept rigid structures. At the same time, there is still an important point to be made: entry into the market has become more balanced, but career progression has not kept the same pace. As Renata, named Brazil’s Most Influential Live Marketing Businesswoman 2026, put it: “The higher the position, the lower the female representation.” She continued: “The truth is, we have made significant progress, but there is still a meaningful journey ahead before representation becomes truly balanced at all levels. Diversity cannot be treated as a side topic. It directly impacts the quality of the business. Diverse environments make better decisions, have a broader range of perspectives, and are better equipped to handle complexity. This is not rhetoric; it is practice.” Contact: Renata Leme Company: TSBetc Web Address: www.tsbetc.com TSBetc is a full-service agency that specialises in the development of end-to-end brand projects and experiences, with a focus on creating genuine connections between brands and people. It is recognised as one of the most awarded agencies in Brazil, boasting a growing international portfolio with clients that include Honda, Hyundai, Nissin, Syngenta, and much more. Today we celebrate Renata Leme, Chief Operating Officer at TSBetc, who has been recognised for her significant contributions to the field of MICE and Live Marketing. We heard more from Renata below. B
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