16 | Influential Businesswoman Awards 2025 Cybersecurity Marketing Leader of the Year 2025 (USA): Paris Trudeau The cybersecurity industry plays a critical role in protecting businesses, infrastructure, and individuals from increasingly sophisticated threats. It is a fast-paced industry where high-tech moves fast and attention moves even faster. To succeed in such a climate, many cybersecurity companies must call upon the aid of expert marketing agencies, those equipped to navigate the technical landscape with ease. Today, we celebrate Paris Trudeau, a visionary Marketing Consultant sitting at the helm of Paris Trudeau Marketing Group. Following her recent recognition in the Influential Businesswomen Awards 2025, we heard more from Paris below. Contact: Paris Trudeau Company: Paris Trudeau Marketing Group LLC Web Address: www.paristrudeau.com For more than 17 years, Paris Trudeau Marketing Group has partnered with high-tech companies to sharpen their go-to-market and strategies. Since its inception, the agency has risen in esteem, working alongside over 40 trailblazing brands in cybersecurity, delivering compelling stories that drive growth and make an impact, and shining bright in the fast-paced climate of cybersecurity. From case studies and content marketing to win-loss research and product marketing, the agency leverages deep expertise to provide its clients with exactly what they need when they need it. “At the heart of my consulting business is a servant leadership mindset that’s grounded in a genuine passion for helping my clients succeed,” Paris told us. “I take real pride in clearing roadblocks, amplifying their strengths, and making them the heroes of their own stories. Nothing is more rewarding than seeing their ideas take flight and their impact grow. Their success is the story I am most proud to tell.” Paris founded Paris Trudeau Marketing Company in 2008. Her journey began with extensive experience in product marketing for high-tech firms, which allowed her to develop a deep understanding of how to translate complex technology into compelling value propositions. Paris’ previous corporate experience in product marketing provided her with the foundation for understanding both the technical aspects of innovative solutions and the human psychology behind purchasing decisions. This dual perspective soon became her competitive advantage: Paris can grasp the technical situation of cybersecurity solutions while focusing on the valuable outcomes and priorities that matter most to decision makers and security practitioners. As a new mother at the time, Paris’ transition to entrepreneurship was driven by a desire to create something that would provide autonomy and flexibility while leveraging her established expertise. This decision allowed her to develop deeper, more strategic relationships with clients and to specialize in the cybersecurity sector where she could make the most meaningful impact. “My success stems from combining strategic thinking with hands-on execution,” she said. “That means shaping go-to-market plans that align with my clients’ business priorities— then rolling up my sleeves to build messaging frameworks, write high-impact content, and launch campaigns that deliver results. Over the years, I’ve refined my ability to listen deeply to clients’ needs and translate their innovations into messages that drive business growth.” When Paris started out in cybersecurity marketing, there were fewer women in the industry. She has observed the industry evolve considerably over the past two decades with more and more women entering the field and taking on leadership positions. Professional networks and communities specifically AIS-May25052 supporting women in cybersecurity have also emerged—an invaluable asset for providing mentorship, resources, and advocacy. Guided by early mentors and fueled by her own drive, Paris rose to the occasion and has gone on to pave the way for others. Reflecting on her journey, Paris shared that her proudest achievement is building a career that aligns with her personal values, creating a sustainable, specialized business that serves as a trusted partner for cybersecurity and high-tech clientele, while maintaining the flexibility needed to be entirely present for her family and community, including her commitment to advocating for those with special needs. We learned that, from a business perspective, Paris is particularly proud of helping numerous cybersecurity startups grow from early-stage companies into market leaders through a series of strategic marketing initiatives. Having partnered with some of the most innovative brands in cybersecurity, Paris finds the most rewarding moments in watching her clients achieve significant funding rounds, successful product launches, and market expansion following their collaboration. “Being recognized as the USA’s Cybersecurity Marketing Leader of the Year 2025 validates over 25 years of dedication in this field,” she told us. “This award is an honor that acknowledges the work I’ve been privileged to do—helping innovative cybersecurity companies communicate their value and amplify their impact in the market.” “Perhaps most meaningfully, I’ve demonstrated that it’s possible to build a thriving business while maintaining strong community involvement and family priorities. This achievement extends beyond personal success; it’s a reminder that it’s possible to build a fulfilling career on your own terms, and I hope it inspires other women to do the same.”
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