Influential Businesswoman Awards 2025 | 13 “If you’re running or building a business and are tired of chaotic growth, I invite you to contact me via my website and tell me all about it. Ultimately, it’s all about aligning your customer experience with your big vision. ” Finally, sharing some advice for those women looking to follow in her footsteps. Maja emphasises the importance of staying brave, curious, and open-minded to learn new things. She adds: “Spend time practicing becoming comfortable with the process of learning new things and you will grow unstoppable in this ever-changing world!” In short, ExcelNU OÜ has positioned itself as a leader and a company capable of creating lasting transformations for SMEs and digital entrepreneurs alike. Reflecting on this, Maja summarised: “When I was told I’d been named Most Influential Businesswoman 2025 (Malta) and honoured with a Leadership Excellence Award in Customer Journey & Strategic Growth, my first thought was about the entrepreneurs and international business teams I’ve worked closely with who’ve made my journey truly meaningful.” These awards are as much for them as they are for Maja Säholm Westling, making this recognition even sweeter. Contact: Maja Säholm Westling WhatsApp Contact: +44 (0)7597424024 Company: ExcelNU OÜ Web Address: https://majawest.systeme.io/excelnu Most Influential Businesswoman 2025 (Malta): Maja Säholm Westling & Leadership Excellence Award in Customer Journey & Strategic Growth 2025 With a relentless focus on three core of areas of expertise that fall under the wider umbrella of the customer journey – mapping, optimisation, and profit management – ExcelNu delivers a comprehensive suite of services tailored to support those businesses that value quality and seek out sustainable growth. These services cover everything from support across multiple channels to branding strategy, copywriting, social media management, custom workflow optimisation, data collection and reporting, and more. In essence, the purpose of these solutions is to provide support, something which is incredibly important when it comes to the SMEs ExcelNu works closely with. Exploring this further, Maja told us: “In a world that rewards hustle, many brilliant entrepreneurs and SMEs find themselves stuck or facing burnout – juggling sales, service delivery, and marketing, without a clear path to scalable growth. What’s often missing isn’t talent or drive – it’s structure.” Luckily for its clients, this is where ExcelNu comes in. Anchored to Maja’s more than 14 years of sales experience in the wholesale, retail, customer service, and marketing environments – during which time she worked with and for some of the most prestigious brands in the world – ExcelNu benefits immeasurably from the expertise of its founder. Specifically, Maja’s ability to approach the customer perspective from a number of different angles allows clients to make the right decisions across their day-to-day activities, strengthening customer relationships in the process. Whether it’s creating detailed maps of customer interactions with client businesses (identifying key touchpoints and areas for improvement in the process), streamlining processes across every stage of the customer journey, or aligning customer experiences and business profitability through its profit management strategies, everything ExcelNU does is guided by the belief that a clear, powerful customer journey is the foundation of a successful business – as it supports strategic, sustainable growth. Diving deeper into this, Maja explained: “If the customer journey isn’t clear, businesses can find themselves spending a lot of unnecessary time ‘just keeping up’ – time that would otherwise go towards ‘thinking forward’.” Removing this burden from SMEs, ExcelNu’s focus on real, actionable strategies, as opposed to just theoretical advice, truly adds value to the businesses of clients – regardless of which stage of growth they are at. Underpinning this is a keen focus on staying ahead, which is essential in this market. In the 18 months since ExcelNu first opened its doors, Maja has worked closely with digital entrepreneurs and businesses across a number of industries, optimising the way they attract, convert, and retain clients. The results – she described – are systems that don’t just support the unique goals of client businesses, they amplify them. On the back of this, Maja added: “This award reflects what’s possible when small and medium-sized businesses operate with big-business clarity”, capturing the essence of what ExcelNu is about. Maja Säholm Westling is the founder and managing director of ExcelNu OÜ, a company specialising in helping SMEs grow strategically by enhancing the journey’s they provide to customers. Blending sales and marketing with digital process improvements and tailored customer service strategies, ExcelNu empowers businesses and helps them increase their profits. We caught up with Maja, who shared more about her work and advised how entrepreneurs can scale their operations sustainably. May25162 ExcelNU OÜ
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