10 | Influential Businesswoman Awards 2025 AIM-May25120 Most Influential Marketing Industry Business Director 2025 (North West England): Julie Brook “At the Marketing Centre we believe every business deserves access to first class proven marketing expertise to drive growth ” With proven marketing directors/CMOs helping businesses on a fractional basis, The Marketing Centre ensures that a customer mindset and revenue growth is at the forefront of each company’s endeavours. As The Marketing Centre Regional Director for the Northwest of England, Julie Brook tirelessly leads an awesome team of marketing directors in aiding businesses of all sizes to grow through sound marketing strategies. Julie ensures that her team of 13 proven marketing directors form a solid plan before carrying it out as part of the senior team to increase a business’ productivity, outreach, and overall growth. Each fractional CMO/marketing director usually works 1-3 days a week for each business, steadily elevating their marketing strategies but without being a permanent, full-time member of the team. Since Julie founded the Northwest segment of The Marketing Centre, around 9 years ago, she has put her experience and intelligence to use every day. Julie began her career in the brewing industry. She says, “As a graduate trainee with Grand Met, I was one of the first females (maybe the first) to be appointed a Free Trade sales representative to sell beer and finance to pubs and clubs, breaking the mould in the highly male dominated and production led brewing industry.” Helping to guide business owners, Julie addresses their business strengths and weaknesses and ensures that marketing strategy aligns with commercial goals. “For many years I have been a growth coach in the SME world. Through my coaching I have helped business leaders understand how they can use marketing to leverage their position in their market and realise their growth goals. Sometimes this involves tough decisions to change direction in order for a business to realise its true potential ” Julie explains. She has now won Most Influential Marketing Industry Business Director 2025 (North West England) from Acquisition International by dedicating herself to educating and changing the way SMEs in the North West approach their marketing. Julie has worked on coaching schemes to help others, helped friend’s children to get their first jobs, and coached people and business owners through difficult times. Julie’s work with The Marketing Centre ensures that SMEs can carry out their marketing successfully with the right resource and expertise inside the business and achieve a real return on their marketing investment without the heavy cost of making mistakes and going down blind alleys. Julie says, “Traditionally, and from my experience of the growth coaching, I know that SME’s are poorly serviced for marketing support. Budgets are tight and knowledge of marketing weak. Many owners that I speak to have had their fingers burnt by taking on the wrong resource. We offer an ideal low risk alternative approach for SMEs: a seasoned senior marketing expert (quality checked and proven and at the top of their game) working typically one day a week inside the business on flexible terms to set the marketing strategy and plan and then get going to drive growth. We stop the business owner making mistakes, manage external agencies and freelancers ensuring they are getting the most from their marketing budget and maximising ROI to achieve growth in the most cost-effective way. We are in a unique position with over 85 marketing directors at The Marketing Centre all on a what’s app group and with a black book of independent suppliers we know can deliver when needed. With this we know what businesses should be paying for their marketing and how to get the best out of suppliers and budgets.” For the years to come, Julie plans on helping more businesses to achieve their goals with The Marketing Centre’s proven approach. Promoting The Marketing Centre’s marketing 360 health check, Julie wants all companies to know that if they’re struggling with their marketing we have a unique set of resources, tools, partners and solutions that are easily accessible and affordable when engaging with our team of expert fractional CMOs and our extended partnership community. To assess where you are at with your marketing, fill out the 10 minute Q&A online at https://www.themarketingcentre.com/marketing-360 to receive a free 20 page report on where to focus your marketing effort. Contact: Julie Brook Company: The Marketing Centre Web Address: www.themarketingcentre.com For those who either don’t want or can’t afford a full-time marketing director or CMO, The Marketing Centre provides proven professional help on a fractional basis for businesses across a wide spectrum of industries. Here we learn more from its Regional Director, Julie Brook, as she wins this esteemed award in the Influential Businesswoman Awards 2025.
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