Influential Businesswoman Awards 2022

16 Acquisition International - Influential Businesswoman Awards 2022 Jun22096 Best Health Foods Processing & Distribution Businesswoman (USA): Afishetu Braimoh ealthy and delicious snacks are not as accessible as they should be. In West Africa, in spite of an abundance of fresh fruits, this is a prevalent issue. Bad road conditions and a lack of storage space has resulted in such fruits not making it to market. Henceforth, in 2016, Afishetu Braimoh founded a company designed to respond to these issues. SACFruits is on a mission to make snacking healthy, delicious, nutritious, and, most of all, widely available. The company began as a B2B company; however, as its popularity rapidly increased, the business began to sell products via its website and ecommerce platforms. Made in Nigeria by Nigerians, the bags of dried fruit come in a plethora of mouth-watering flavours, such as pineapple and mango. Moreover, each pack is free from artificial flavours and colourings, making them the perfect healthy snack to see you through the day. Complimenting the fresh ingredients used, SACFruits has also grown organically. Afishetu takes pride in the fact that she has never taken out a loan to support the business – instead, the business’ success can be attributed to her hard work and dedication. Much of this approach has been informed by her prior experience as a project manager on million-dollar agri-business projects. It is important to note that Afishetu has always been business savvy, she boasts impressive problem-solving skills, a vibrant imagination, and a drive to succeed. In turn, she is passionate about guiding women towards similar success – ‘I always have a softer side towards engaging women in my company because I believe in empowering women. I have always stepped up to help change the life of a woman brand owner.’ Consequently, Afishetu acts as a mentor to female business owners, supplying them with the fundamental things that they need to know about product management, market access, and branding. Additionally, she started a Farm to Table initiative to help place at least ten based female-created products on shelves in the global market, and she supplies loans to female business owners through KIVA. Afishetu practices what she preaches. Helping others has, and will always be, an integral part of her work. As such, she is a rare jewel in the crown of male business owners, trailblazing the way for women in business and young, female entrepreneurs. Going forward, Afishetu hopes to continue along this path. Furthermore, she envisions a future where she is known for her consistency in delivering healthy snacks whilst giving back to the community by helping to create sustainability for farmers and their families. H Afishetu Braimoh is an economics graduate, businesswoman, and innovator. Her creation of SACFruits in 2016 has propelled her to international prestige, through which she is on a mission to empower, women, farmers, and consumers. As for SACFruits, Afishetu has an abundance of plans. Over the next year, she hopes that the company’s products will spread throughout more Walmart stores and become a leading product internationally. In addition, SACFruits has recently delved into a new venture to export dried pineapples, which will provide the business with the opportunity to help pineapple farmers through purchasing their fresh produce. Contact: Afishetu Braimoh Company: SACFruits Web Address: