Influential Businesswoman Awards 2018

Acquisition International - 2018 Influential Businesswoman Awards 11 and it is inspirational to see across the world the women who are willing to push hard to ensure we have a voice on every platform. We worked with Variety, the Children’s charity on their new initiative, the Catherine Awards, which honours the achievements of inspirational women. I was completely blown away with the women who are out there in big and small companies making big sacrifices to follow their dreams. What is impressive is the majority of those who had children and still found time to support various charitable causes.” “To ensure that women remain supported in business, I believe that there should be more mentoring opportunities for women. I hate to see women making the same mistakes I made when starting a business. It would be wonderful if people could be more open about failure, you learn more from your mistakes and it is better to fail at something than have the fear of failure.” Specifically within the communications space, Tricia foresees many exciting developments over the coming years which she is keen to take advantage of. “Ultimately, the communications industry has reached a major turning point; the industry needs to be taken seriously. There has been a number of other companies fail due in part to the fact they have failed to communicate. The odd press release written by an intern is not the way to communicate. Communication starts at the very heart of a company, which is the staff, your customers and stakeholders.” “There are now many different ways of reaching your target audience, who have changed beyond Carlyle Consultants recognition, but the words integrity, respect and truth are still the mantras for communication. The old advertising man and PR girl is a dying breed; they are being replaced with a new brand of communicators, who understand their industry on every level. Major companies are taking communications seriously and I am pleased to see this is happening at board level. Although many industries such as the property industries are still male dominated, this will have to change with the women at board level being paid as much as the men and the old boys network banished into history. However, in the luxury brands, I see more and more women carving a role for themselves and it is inspiring. I look forward to being among them and supporting others in their journey to success.”

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