Global Excellence 2019

86 Acquisition International - Global Excellence 2019 62 Issue 4 2019 Feb19411 DigitalMR is a technology company which uses Artificial Intelligence for market research and customer insights. Recently the firm found success in AI’s Global Excellence Awards 2019. On the back of this win, we profiled the firm and caught up with Sales & Marketing Manager, Sophia Papagregoriou who provided us with a glimpse into the inner-workings of this innovative technology company. Producing Accurate Insights for Data Driven Organisations stablished in 2010, DigitalMR is a London-based technology company with proprietary solutions for social listening & analytics and private online communities, which have been developed specifically for the purpose of consumer insights, and co- creation/customer engagement respectively. Following years of R&D, partly financed by government grants, DigitalMR’s main research areas include text and image analytics, particularly sentiment and semantic analysis, emotions analysis, and image theme and logo detection. DigitalMR offers clients DIY access to their platforms, as well as end-to-end professional services e.g. ready-to-action reports when required. To put it simply, individuals have problems, needs and desires, which they are increasingly expressing online. As a result, DigitalMR connects expressed needs to solutions, developing and marketing digital platforms to assist companies bringing better products and services to the market, which in turn will help to improve people’s lives. One of the platforms which DigitalMR have developed is listening247, a social intelligence solution which analyses public posts that have been harvested from the web in an automated way using Machine/ Deep Learning, for sentiment, topics, emotions and image content, to produce accurate insights that can be integrated with sales and survey data. Going into further detail, Sophia begins by informing us of the ways in which listening247 can be used to benefit companies by enabling them to develop a greater understanding of the content that is being produced and shared about them online. “listening247 works in any language, and has many use cases for multiple departments within an organisation, regardless of size or development stage. It is now more vital than ever for organisations “AppleTree Capital’s core mission is to deliver superior risk-adjusted returns for investors who place their trust in us to navigate their investments while adopting transparency and by cooperating with renowned business partners in every step of the way.” to understand what is being said about them, so they can maintain some control over their brands’ equity and effectively manage them and their reputation online.” In addition to listening247, DigitalMR have another online platform, communities247. communities247 is a multilingual and fully customisable DIY online communities platform. The platform allows the recruitment of tens, hundreds, or thousands of people for engagement and insights on demand. Touching on the key features of the platform, Sophia notes how communities247 allows companies to generate original and creative content, as well as providing the opportunity to discover areas for improvement. “In today’smarket, weare in theeraof consumer control. As such, brand engagement becomes a must. Every brand and every organisation needs to create online communities for open and continuous dialogue with their customers and stakeholders. communities247 includes several native research tools such as bulletin boards, video diaries, polls, chat groups, and the possibility to integrate online surveys from any provider with the click of a button.” E Feb19411