Acquisition International - Global Excellence Awards 2016 31 The Art of Enticing Potential Investors yourcrowd wow Irresistible Videos That Launch & Grow Brands “Pitches that use video content raise 112% more than those without” Industry challenges Technology, specifically online technology is changing the way companies do business and raise finance. As a marketing tool – video is the No.1 way to engage your audience online (digitally). If companies do not embrace and use video in their marketing mix, they will miss out on a lot of potential business. Analysis shows people are 50% more likely to buy from a company after watching a video on their website. With regard to crowdfunding – pitches that use video content raise 112% more than those without. Companies that understand this and implement video will outperform those who don’t. Video is a brilliant way to engage with prospects and deliver a clear concise message in an entertaining way. People love watching video and the data backs up how powerful it can be for selling. Wow Your Crowd is placed to seize on this opportunity and partner with forward thinking companies who are looking to grow and improve how they communicate with their customers. Our aim is to build lasting relationships with our clients and help them achieve their marketing goals in 2017.