Acquisition International - Global CFO Excellence Awards 2023 17 he video game market is incredibly discerning, with the highest quality being recognised quickly by the gaming community and passed on through word of mouth. As such, it’s little surprise that any PR or marketing that is done must match the standards that people expect. Few understand this better than the team at Vicarious PR, a business built on the expertise of two video game journalists. Since being established in 2017, Vicarious PR has gone from strength to strength, leveraging a client-focused approach to build bespoke strategies and campaigns. Because the team boast a unique knowledge of what the video game industry is, Vicarious PR has been able to stand apart from the crowd and establish itself as something very different indeed. They offer a holistic approach to marketing and a passion for the games they advertise that has led to astonishing levels of service. T A key part of this growth has been Jorge, who is a journalist, reviewer, editor, and writer with more than ten years’ experience working in operations, data analytics, and business intelligence. His passion, however, is for data and this passion has allowed him to position Vicarious PR so that it can continually thrive. That said, data is not the same as profits. Over the years, Vicarious PR has stood out primarily because the team care about their clients and their employees. “Success as a CFO involves, I believe, a set of skills and attitudes that have to do more with the individual than the position,” Jorge tells us. “Skills, involve a penchant for data and some accounting prowess. In terms of attitude, I believe that budgeting the top end of a range is always the way to go. That way, expenditures are always accounted for no matter what the costs ultimately ends up being. I just think it’s a good way to do business. Another attitude has to be one where one seeks to help out members of the company first. Once again, while profits are important the people are what really make a business successful.” With a clear mission, to provide the gaming industry with the very best services it deserves, Jorge and the team have pushed the boundaries to ensure that’s precisely what they offer. Nowhere is this better shown than during the COVID-19 pandemic. The gaming industry exploded in every sector. This meant a lot of work for the Vicarious PR team, especially in the world of mobile gaming which rapidly became the fastest growing sector in an industry that was already seeing incredible growth. Success for Jorge, and the Vicarious PR team, therefore, has come from being in an industry they understand deeply, and have established a strong foothold in before the competition. With marketing a success, the team are currently looking into merchandising, with Vicarious Merchandising offering high quality merchandising options and press kit/ influencer kits for clients. There’s always another step to take, and Jorge and the team know that delivering that step is what their clients expect. The future seems bright for the team, therefore. We asked Jorge what the future might held for him. “I’m currently working on being certified in Artificial Intelligence by MIT,” he tells us. “I’m looking to bring that AI expertise into our companies and launch them into a new era. Being on the forefront of emerging technologies was one of the founding principles of Vicarious PR, and I take it upon myself to ensure we keep those principles as our core values.” With such success behind him, we can’t wait to see what he does next! The video game industry has grown enormously, and so have opportunities related to it. Vicarious PR is one of those businesses that has profited from the explosion of possibilities, and is now a leading video game PR and marketing agency. Key to this success is Jorge A Gaspar, co-founder and CFO. We take a closer look at his incredible success story to find out more. Sep22252 Best Gaming PR & Marketing CFO 2023 (California): Jorge A Gaspar Company: Vicarious PR Name: Jorge Gaspar Email: jorge@vicariouspr.com Web Address: http://www.vicariouspr.com/ May23468
RkJQdWJsaXNoZXIy MTUyMDQwMA==